For the sixth consecutive year, Gartner, Inc. has named Oracle as a Leader in its "Magic Quadrant for Master Data Management of Customer Data Solutions." (1)
Gartner's Magic Quadrant reports position vendors within a particular quadrant based on their completeness of vision and ability to execute.
According to Gartner, "Vendors in the Leaders quadrant have strong results and delivery capabilities, and will continue to have them. They typically possess a large, satisfied customer base (relative to the size of the market) and enjoy high visibility in the market. The size and financial strength of the Leaders enable them to remain viable in a challenging economy. Leaders have mature offerings and track records of successful deployments, even in the most-challenging environments, across all geographies and in many vertical industries. Leaders have the strategic vision to address evolving client requirements; however, they're not always the best choice."
"Master Data Management (MDM) is a technology-enabled discipline in which business and IT work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountability of the enterprise's official, shared master data assets. Master data is the consistent and uniform set of identifiers and extended attributes that describes the core entities of the enterprise, such as customers, prospects, citizens, suppliers, sites, hierarchies, and chart of accounts," according to Gartner.
In relation to customer master data, Gartner explained, "The ability to create, maintain and leverage a single, trusted, shareable version of customer master data is increasingly seen as an essential requirement in commercial and noncommercial organizations to support business processes and business decision making."
By enabling organizations to centralize customer information from heterogeneous systems, Oracle Customer Hub creates a single view of customer information that can be leveraged and shared across functional departments in the enterprise, as well as externally with trading partners.
The Oracle Customer Hub leverages Oracle Enterprise Data Quality to arm organizations with high quality, trusted data for any enterprise application that drives better business decision-making and enables companies to target products, services, sales and marketing efforts with greater accuracy.
"The ability to create a single view of the customer is extremely valuable to organizations as it helps them to understand and enhance the customer experience, improve the bottom line, and increase efficiency across the enterprise," said Melissa Boxer, vice president, Customer Hub Product Strategy, Oracle. "We believe Oracle's position in the Leaders Quadrant of Gartner's Magic Quadrant for Master Data Management of Customer Data Solutions is a testament to our commitment to providing best-in-class functionality across the industry's most complete MDM portfolio. By gaining a singular view of information across all organizational departments and analytical systems and augmenting it with social intelligence, our customers have an improved customer experience management solution and can make better decisions about their business."
Connect with the Oracle Master Data Management online community: MDM Blog
(1) Gartner, Inc., "Magic Quadrant for Master Data Management of Customer Data Solutions," by John Radcliffe and Bill O'Kane, October 18, 2012
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