Yahoo! en Español and Sony Music Latin announced today a strategic partnership to develop and distribute a series of branded entertainment programs, which will premiere in early 2013. The partnership will bring jointly-produced, exclusive videos and digital music programming to the U.S. Hispanic audience -- the fastest-growing demographic in the nation.
The portfolio of programs developed by Yahoo! en Español and Sony Music Latin will include beauty, cooking, lifestyle, dance and music, and will be aired exclusively on the OMG! en Español and Mujer channels across Yahoo! en Español. As the premiere entertainment company in Latin America and the United States, Sony Music Latin brings to the table a star-studded roster of talent to the partnership, including Shakira, Ricky Martin, Chayanne, Marc Anthony, Pitbull, Julieta Venegas, Cristian Castro, Franco de Vita, Ricardo Montaner, Victor Manuelle, and other top figures in Latin music entertainment.
“At Yahoo!, we help connect users with the information and experiences that they love, and for our Latino users, music and celebrities are a core part of their daily lives,” said Javier Garcia, general manager of Yahoo! U.S. Hispanic business. “We are thrilled to partner with Sony Music Latin to continue bringing premium, customized Hispanic content to the millions of Latinos who come to our site daily.”
“The ever changing landscape of the entertainment industry is bringing innovative opportunities to the table like this ground-breaking partnership with Yahoo! en Español, another premiere player in the entertainment space,” said Ruben Leyva, Senior Vice President of Business Development for Sony Music Entertainment Latin Iberia. “We are very excited about the unlimited potential of combining our talent roster with Yahoo!’s international platform.”
Yahoo! en Español has consolidated itself as one of the leaders in digital branded entertainment. This is the latest addition to the number of original digital series produced by Yahoo! for Yahoo! en Español, which in 2012 launched more than 30 original programs. Yahoo! provides advertisers with unparalleled opportunity to create unique and compelling campaigns that engage a targeted, multi-cultural audience at scale.
Yahoo! is focused on making the world's daily habits more inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo! is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog (yodel.yahoo.com).
About Sony Music US Latin
Sony Music US Latin brings the best in all genres of Latin music to millions of music lovers across the United States and the world. Sony Music US Latin works with world-class recording artists to share their music in both traditional and innovating manners. With the most exciting new music and a vast catalog of hits, Sony Music US Latin is able to forge alliances with other outstanding companies to showcase their artists in appealing and creative ways. Headquartered in Miami, Fla., and part of the worldwide Sony Music Entertainment family, Sony Music US Latin is the recording home of such superstars as Ricky Martin, Marc Anthony, Chayanne, Thalía, Romeo Santos, Cristian Castro, Natalia Jiménez, Vicente Fernández, and Gerardo Ortíz. For more information, visit sonymusiclatin.com.
About Sony Music Entertainment
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Beach Street Records, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Epic Records, Essential Records, Flicker Records, Kemosabe Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Records, RCA Nashville, Reunion Records, Roc Nation, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Verity Music Group and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.