Editor's note: This is Part 4 of a 5-part series that will be published over the course of this week. Stay tuned!  As it stands Apple (NASDAQ:AAPL) and Google (NASDAQ:GOOG) are pretty much at the head of the tech industry. While a lot of companies are getting by from imitating their successes Microsoft (NASDAQ:MSFT) shouldn’t be one of them. The former tech giant seems to constantly be playing a game of catch-up with its rivals. If Microsoft is ever going to get back on top the company needs to make its own way. For starters Microsoft’s attempts at copying ...