eBay capped off a great year with a spectacular holiday season quarter. Increased adoption of mobile devices for e-commerce and payment purposes, saw the company beat its own estimates for the year. In 2012, it enabled about $175 billion in commerce volume giving it a 19% share in global e-commerce and almost 2% of total global retail. For the full year, revenues increased 21% to $14.1 billion. The company is working on expanding offline presence of its payment services to drive future growth. Its tie-up with Discover Financial Services, will be launched in Q2 2013. Recently PayPal announced a tie-up with ATM Company NCR, which will expand its presence to restaurants and gas stations. We expect PayPal to lead revenue growth in 2013, and eBay’s continual focus on expanding its offline presence could see PayPal overtake Marketplaces and become the largest revenue contributing segment. Here we take a look at how eBay’s primary businesses performed in 2012, and trends that will effect them in 2013. eBay competes primarily with Google, Square, Intuit GoPayment and few other companies in the payments space, and Amazon in e-commerce. Check out our complete analysis of eBay