Never Again Forget Which Pair of Underwear Is Yours To entice shoppers amid lower consumer spending Nordstrom (NYSE:JWN) now offers female shoppers the option of adding personalized monograms to lingerie and other garments. For example you could add “Wow!” and “You & Me” in sparkly text to Hanky Panky panties. Department stores anticipate more would-be discount shoppers paying full price for apparel if they can make a piece their own. Stores hope personalized merchandise will set them apart from competitors. Burberry (LON:BRBY) will go the route of mass-customization which gives shoppers a range of options. According to Bloomberg Robert ...