GSI Commerce®, a leading provider of omnichannel commerce and interactive marketing solutions, today announced that New York & Company [NYSE: NWY], a leading specialty retailer of women’s fashion apparel and accessories, has signed a new multiyear agreement with GSI to continue providing best in class commerce solutions for the Company’s growing online business. Under the new agreement, GSI will continue to provide New York & Company with order management, fulfillment, and customer service solutions. New York & Company has been a partner of GSI since 2006, when its ecommerce business launched.
“New York & Company exists to make women look good and feel great. We make our customers feel confident, put-together, attractive, and fashion-right by providing her with modern wear-to-work solutions that are multifunctional at affordable prices,” said Greg Scott, New York & Company CEO. “Speed to market for our products and promotions is an imperative. GSI continually provides the speed, flexibility and support to help us achieve our goals, while growing our business and increasing customer satisfaction,” added Mr. Scott.
New York & Company has grown tremendously since launching its ecommerce business. Ecommerce merchandise sales have grown through the Company’s focus on speed to market, expansion from apparel into shoes, jewelry and cosmetics, expansion of its online exclusive product offering, and the launch of its “Ask Us” program – where store associates can order products not available in the store and have them shipped directly to the customer.
GSI provides the flexibility and scale to support New York & Company’s growing product lines and promotions, while maintaining industry leading service levels. Additionally, as the business has grown, New York & Company transitioned to a dedicated customer service model to ensure GSI agents have the extensive brand and product knowledge necessary to provide an enhanced customer experience, in addition to decreasing call handle times and increasing customer satisfaction.
“We’ve seen great success over the last several years with New York & Company’s ecommerce growth,” said Tobias Hartmann, head of Global Operations for GSI. “Going forward we’ll focus on helping them optimize processes and provide more solutions and convenience to their growing market of omnichannel consumers.”
About New York and Company
New York & Company, Inc. is a leading specialty retailer of women’s fashion apparel and accessories, and the modern wear-to-work destination for women, providing perfectly fitting pants and NY Style that is feminine, polished, on-trend and versatile—all at an amazing value. The Company’s proprietary branded New York & Company® merchandise is sold exclusively through its national network of retail stores and eCommerce store at www.nyandcompany.com. As of November 28, 2012, the Company operates 536 retail stores in 43 states.
About GSI Commerce
GSI Commerce® enables e-commerce, multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. GSI’s e-commerce services, which include technology, order management, payment processing, fulfillment and customer care, are available on a modular basis or as part of an integrated solution. GSI’s marketing services are comprised of innovative digital marketing products and services which include database management and segmentation, marketing distribution channels, a global digital agency to drive strategic and creative direction and an advanced advertising analytics and attribution management platform. GSI is headquartered in King of Prussia, Pa. and has major service offices in New York, Los Angeles, Barcelona, Spain, and London. More information can be found at gsicommerce.com. GSI is an eBay Inc. (Nasdaq: EBAY) company.