Intuit Inc. (Nasdaq: INTU) responded today to a decision by the U.S.
District Court for the Western District of Missouri denying H&R Block’s
effort to stop Intuit from continuing to air two television
advertisements for TurboTax.
This statement can be attributed to Dan Maurer, general manager and
senior vice president of Intuit’s Consumer Tax Group.
“We are very pleased with today’s decision and will continue to
vigorously defend these truthful ads.
“These two TurboTax advertisements factually and accurately portray the
tax expertise of TurboTax experts, who are all CPAs, IRS Enrolled Agents
and tax attorneys. This stands in sharp contrast to the prior tax
experience of some of those who major tax stores advertise for and hire.
“While experience may vary at tax stores, the truth is, major tax stores
actively advertise for and hire tax preparers who have no prior tax
“It is unfortunate, but not surprising, that H&R Block doesn’t want
taxpayers to know this. As a consumer-focused company, we want to ensure
U.S. taxpayers get the facts so they can make an informed choice for
their tax preparation needs.
“In the last three years, H&R Block has spent hundreds of millions of
dollars in advertising trying to convince the American public that they
need to go to a tax store to have their return prepared.
“The fact is, more and more Americans choose to do their own taxes with
TurboTax to get their maximum refund possible and save more of their
hard-earned money. Last year alone, more than 25 million people used
TurboTax including nurses, teachers, firefighters, U.S. service men and
women and people from every walk of life.
“More Americans trusted their federal returns to TurboTax last year than
to H&R Block stores and all other major tax stores combined.
“We urge taxpayers to take another look at who is preparing their tax
return at the major tax stores. TurboTax and our highly credentialed and
experienced tax pros are waiting to answer your tax questions and we’ll
be by your side every step of the way.”
Intuit and the TurboTax logo, among others, are registered trademarks
and/or registered service marks of Intuit Inc. in the United States and
other countries. Live tax advice is a free service available year round
via phone or live chat. Restrictions apply. Experience levels, hours of
operation and availability vary and are subject to change without
notice. See http://www.turbotax.com for