GSI Commerce, a leading provider of omnichannel commerce and interactive
marketing solutions, and social commerce software leader 8thBridge,
today announced the integration of 8thBridge’s social commerce platform,
8thBridge Graphite™, with GSI’s webstore technology, marketing services
products, and agency services.
The strategic partnership, which taps into the friends of more than one
billion consumers on the social graph, will empower the world’s leading
brands and retailers to drive, monetize and track social commerce at
unparalleled scale.
“For the first time, social engagement and commerce capabilities are
available across GSI’s connected consumer experience, enabling earned
value creation and revenue generation—all grounded with powerful
analytics,” said Reuben Hendell, chief strategy officer for GSI
Commerce. “Our partnership with 8thBridge, the only company to have
cracked the social commerce code, moves social commerce from the top of
the purchasing funnel through the entire funnel, and allows GSI to weave
social functionality throughout our commerce ecosystems as a true
performance channel.”
GSI’s integration of 8thBridge’s social commerce technology across its
end-to-end commerce platform will enable brands and retailers to:
Better engage with their customers and brand advocates
Build immediate and long-term communal value to drive loyalty
Convert on social as a direct and indirect sales channel
Harvest rich social data insights
“This is a major industry milestone for social commerce and for
8thBridge,” said Wade Gerten, founder and CEO of 8thBridge. “GSI is one
of the largest providers of omnichannel commerce services in the world.
We look forward to working with their team to develop and deliver
holistic social commerce strategies.”
About 8thBridge
8thBridge, Inc. helps retailers and brands to monetize social media.
Clients use 8thBridge technology and expertise to create
socially-engaging shopping experiences for their customers in exchange
for rich social date which provides a deeper level of customer insight
than ever available before. Customers are empowered to share how they
feel about a brand’s products, organize the things that they love, and
get rewarded for their expertise and influence. 8thBridge is a pioneer
in social commerce. From the groundbreaking early days of F-Commerce
with 1-800-Flowers in 2009, to the award winning Delta Air Lines social
travel planning app in 2010, to the 2012 launch of the Ticketmaster
Timeline app, the world's most respected brands have partnered with
8thBridge. 8thBridge is a Facebook Preferred Marketing Developer and is
funded by Split Rock Partners and Trident Capital. For more information
on 8thBridge, visit www.8thbridge.com.
About GSI Commerce
GSI Commerce® enables omnichannel commerce, multichannel retailing and
digital marketing for global enterprises in the U.S. and
internationally. GSI’s ecommerce services, which include technology,
order management, payment processing, fulfillment and customer care, are
available on a modular basis or as part of an integrated solution. GSI’s
marketing services are comprised of innovative digital marketing
products and services which include database management and
segmentation, marketing distribution channels, a global digital agency
to drive strategic and creative direction and an advanced advertising
analytics and attribution management platform. GSI is headquartered in
King of Prussia, Pa. and has major service offices in New York, Los
Angeles, Barcelona, Spain, and London. More information can be found at
gsicommerce.com. GSI is an eBay Inc. (Nasdaq: EBAY) company.
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