Here's the bull case (#longread) on Apple for those whose faith is shaken. It was largely written by Mitch Rubin, a veteran growth fund manager who has held the shares in his portfolio's top ten for years. Like many of us who have owned it for a while (I own some through my wife's brokerage account), he's had a great run but is sitting on a 35% hit from the fall highs. The hyperbole in the media (Forbes is just as guilty) is turned to 11. Time to turn to facts.