Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Adobe®
Test&Target™, part of the Adobe Target solution within the Adobe
Marketing Cloud, was recently recognized as a Leader in “The
Forrester Wave™: Online Testing Platforms, Q1 2013” report. Adobe
was among the select companies that Forrester invited to participate in
the independent report which evaluated seven online testing technology
platforms across 53 comprehensive criteria such as campaign management,
reporting and analysis, service and support, application usability and
administration, and corporate and product strategy.
“All of the evaluated online testing platform vendors offer foundational
campaign management and testing features, but Leaders provide extensive
data handling, reporting and analysis, and integration capabilities,”
stated the recently published report. The report also states, “Adobe
Test&Target is a component of Adobe Marketing Cloud, which incorporates
a broad set of analytics, content management, and marketing
applications. Test&Target is a solid product across all facets of online
testing capability and boasts an outstanding partner ecosystem. It will
appeal most to current Adobe users for its integration with popular
Adobe analytics and content management products.”
The report also notes that Adobe is one of two vendors that earned a
leadership position “in Forrester’s first online testing platform Wave”
and have maintained this position with a “combination of strong product
offerings, solid strategy, and a substantial market presence.”
Adobe received the highest score for its current product offering and
the highest scores for the categories of campaign management, service
and support, integration and corporate strategy. Adobe was one of two
leaders with the highest scores for reporting and analysis and installed
customer base.
“We believe that being recognized by Forrester with the highest score
for current product offering validates the investments we have made in
our testing and optimization capabilities within Adobe Target,” said
Aseem Chandra, vice president of product marketing, Digital Marketing
Business, Adobe. “Our customers comprise some of the most sophisticated
marketing organizations and demand an enterprise-level optimization
platform that can personalize every digital interaction and drive
measurable business results.”
A complimentary copy of “The Forrester Wave™: Online Testing Platforms,
Q1 2013” report is available here.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need in one
spot. It’s called the Adobe Marketing Cloud. It includes a complete set
of analytics, social, advertising, targeting and web experience
management solutions and a real-time dashboard that brings together
everything marketers need to know about their campaigns. So marketers
can get from data to insights to action, faster and smarter than ever.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
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