Last Minute Valentine’s Day Gifting: Survey Reveals Consumers Want an Experience
Valentine’s Day is just two days away and it’s down to the wire when it
comes to planning that romantic night for you and your significant
the world’s largest ticket marketplace, today released findings of a new
study that reveals what men and women consider a memorable Valentine’s
Day experience, and it’s time for people to start thinking outside the
box – traditional gift box, that is.
Sixty-one percent of women said that there are Valentine’s Day gifts
that would land their significant other in the “dog house,” so what’s
the must-get gift that will ensure a happy Valentine’s Day? Tickets to
the theater, sports and live entertainment events come second only to
dinner as a preferred Valentine’s Day gift or activity for both women
Nearly one-third of women (32 percent) consider a live event the most
memorable Valentine’s Day activity.
For ages 18-34, a live event really is the golden ticket as 70 percent
of all respondents would like to receive tickets to a live event for
“At StubHub, we pride ourselves on connecting fans with live sports,
music and entertainment events they care about most,” said Alison
Salcedo, US Head of Communications for StubHub. “Attending a live event
can be a truly memorable experience, and many fans go this route when it
comes to gift-giving. It’s a growing trend and now we’re seeing that
Valentine’s Day fits right in.”
The study also revealed who is most thoughtful of their significant
other when planning something special for February 14th.
60 percent of married men and 55 percent of single women say they
would not use Valentine’s Day to plan something they’ve been wanting
to do, but instead would choose something that would be meaningful to
their significant other.
Meanwhile, more than half of single men
(52 percent) admit to using Valentine’s Day as a way to plan something
that suits their own interests.
Additional findings to help with last-minute planning include:
47 percent of men surveyed want tickets to a sports event for
62 percent of women report they would be
happy to receive a gift card from their significant other, while 53
percent of men share that sentiment.
Ketchum Global Research and Analytics designed and analyzed this online
omnibus survey for StubHub fielded by Opinion Research Corporation from
January 31 through February 3, 2013. The survey reached 1,012 consumers
with a margin of error of +/- 3.1%.
This Valentine’s Day, visit www.StubHub.com
to buy tickets for a memorable experience for your significant other and
StubHub is the world's largest ticket marketplace, enabling fans to buy
and sell tickets to tens of thousands of sports, concert, theater and
other live entertainment events. StubHub reinvented the ticket resale
market in 2000 and continues to lead it through innovation. The
company's unique online marketplace, dedicated solely to tickets,
provides all fans the choice to buy or sell their tickets in a safe,
convenient and highly reliable environment. All transactions are
processed and delivered by StubHub and backed by the company's
FanProtect Guarantee™. Company partners include the San Francisco Giants
and University of Texas, along with over 60 teams in the NFL, MLB, NBA,
NHL and NCAA, complemented with companies such as ESPN, Tickets.com, and
Paciolan. StubHub is an eBay company (NASDAQ: EBAY). For more
information on StubHub, visit www.stubhub.com,