Sorry, Google. Here Come The Inevitable #IfIHadGlass Bashtags.
Google is finally launching Glass in a big way with a beautifully designed website and a contest to allow members of the hoi polloi to try "augmented reality for your face." In a savvy social media move Google is encouraging people to enter a contest for a pair of the geeky chic glasses -- available in "Charcoal, Tangerine, Shale, Cotton and Sky" -- on Twitter and Google Plus using the hashtag #IfIHadGlass. It will both help spread the news of the product far and wide, and because Google requires that contest entrants follow @/+ProjectGlass on Twitter or Google Plus, will up the new product's social media following right away. However, there are some drawbacks though to both winning the contest and to running it the way Google is doing.