GSI Commerce®, an eBay Inc. company, today announced that it has been selected by Mexx Canada to help grow the company’s business and drive its omnichannel strategy. Mexx signed a multiyear agreement with GSI Commerce through 2017.
With nearly 100 store fronts in Canada and 1,000 other stores carrying the brand, Mexx is a leading European men’s, women’s and children’s metropolitan apparel and accessories retailer. “We needed a partner that offered multichannel solutions and had proven experience in the Canadian market,” said the Mexx team. “GSI’s ability to provide strategies and solutions along with its track record made them the ideal partner.”
GSI launched both fulfillment and customer service for Mexx within three months in order to support the increased consumer demand during the holiday season. After a successful launch and holiday, GSI and Mexx will now focus on developing and operationalizing the omnichannel strategy to drive sales, cost saving efficiencies, and the consumer experience.
“We’re happy to have Mexx join us as a strategic partner,” said Tobias Hartmann, head of GSI Commerce Global Operations. “Our goal is to help Mexx build their omnichannel presence in the Canadian market and enhance the connected consumer experience, while driving operational efficiency.”
Mexx Lifestyle B.V. is a private limited company which designs, sources, markets, distributes, and sells quality fashion clothing and accessories for men, women, and children under the Mexx brand. Founded in the Netherlands in 1986, the company has headquarters in Amsterdam and operates in more than 50 countries worldwide, selling through approximately 4,000 retail and wholesale outlets, the Mexx online shop www.mexx.com and through other carefully selected e-commerce sites.
About GSI Commerce
GSI Commerce® enables omnichannel commerce, multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. GSI’s ecommerce services, which include technology, order management, payment processing, fulfillment and customer care, are available on a modular basis or as part of an integrated solution. GSI’s marketing services are comprised of innovative digital marketing products and services which include database management and segmentation, marketing distribution channels, a global digital agency to drive strategic and creative direction and an advanced advertising analytics and attribution management platform. GSI is headquartered in King of Prussia, Pa. and has major service offices in New York, Los Angeles, Barcelona, Spain, and London. More information can be found at gsicommerce.com. GSI is an eBay Inc. (Nasdaq: EBAY) company.