UPDATE: Oracle Buys BlueKai; Terms Undisclosed
February 24, 2014 at 08:06 AM EST
Oracle (NYSE: ORCL ) News Facts Oracle today announced that it has signed an agreement to acquire BlueKai, the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences. The BlueKai solution includes