BSkyB prepares to roll the dice again with European expansion
July 18, 2014 at 05:00 AM EDT
LONDON/MILAN/FRANKFURT, July 18 (Reuters) - BSkyB's plan to buy Rupert Murdoch's pay-TV assets in Italy and Germany for perhaps as much as 10 billion euros is a bold bet on long-term growth at the expense of short-term profit, but the pioneering British media firm has pulled off such gambles before.