Here's How Apple Can Save The iPad (AAPL)

marques brownlee ipad air 2

Apple's iPad is in the middle of a growth crisis.

Apple has already saturated the consumer market with its tablets, so it partnered with IBM to push business sales.

The iPad has what's called a long replacement cycle, meaning consumers aren't very motivated to upgrade to the latest iPad every time Apple releases one.

Some consumers are doing fine with their first-generation iPads!

But there are plenty of features Apple could add to the next iPad to boost sales.

From indestructible glass to a replaceable battery, we run through the features that could make the next iPad a game-changer.

Sapphire glass

We thought we'd see GT Advanced Technology's ultra-durable sapphire glass on the iPhone 6 display, but Apple only put it on the camera. 

Sapphire is more scratch resistant than Corning's Gorilla Glass, which has been used on previous iPhone models.

We think the iPad could use a sapphire face-lift. That would easy companies' concerns about the tablet's durability.

Unfortunately, Apple's primary sapphire supplier filed for bankruptcy. Another company will have to get the job done.



A reversible USB charger

Introducing a reversible USB cable is a little thing that would improve the iPad user experience, especially for people who find themselves glued to their tablets.



Wireless charging

While we're on the topic of charging, wireless charging would be a major perk for the next iPad, just for the convenience factor.

The technology already exists, Apple just needs to scale it for the masses.



An even higher-resolution screen

The iPad Air 2 already has 264 pixels per inch, but we think there's no such thing as a display with too many pixels. The iPhone 6 Plus has 401 pixels per inch! That should be the bar to aim for.



Better battery life

The iPad Air 2 has a 10-hour battery life, but we think an even better battery life would attract both consumers and businesses. 



See the rest of the story at Business Insider

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