The 10 Expo Events Include Pioneering Industry Activities
Hong Kong, Feb 26, 2015 - (ACN Newswire) - Celebrity Leon Lai returns as Ambassador for the Entertainment Expo to be held in Hong Kong from 23 March to 19 April. Mr Lai, a stalwart of the entertainment industry, has worked with the Hong Kong Trade Development Council (HKTDC) on a photo shoot and a new video which is being screened in about 50 cinemas across Hong Kong to promote the upcoming expo.
The HKTDC invited renowned photographer Cheung Man-wah to shoot the promotional photo series, while Mr Lai directed the video himself with Mr Cheung serving as director of photography. The video uses the "Translucent Splash" concept, creating a colourful background to echo the message that the Entertainment Expo aims to delight spectators with a rich and diverse programme of activities.
"I'm happy to serve as Entertainment Ambassador again," Mr Lai said. "The Entertainment Expo is a grand annual event with lots of fabulous activities open to the public. As a member of Hong Kong's entertainment industry, I welcome everyone's enthusiastic support."
The fashionable outfits modelled by Mr Lai in the video come from the 2015 spring collections of top international brands including Bally, Calvin Klein, Gieves and Hawkes and The Swank. The video also introduces activities of the 10 events of the expo.
The 11th edition of Entertainment Expo adopts the theme of "Get into the Scene". Among the 10 events featured in the video, three are founding events of the expo: the Hong Kong International Film and TV Market (FILMART), the Hong Kong International Film Festival (HKIFF) and the Hong Kong Film Awards (HKFA). There are also six core events: the Hong Kong-Asia Film Financing Forum (HAF), the Hong Kong Asian-Pop Music Festival (HKAMF), the IFPI Hong Kong Top Sales Music Award, ifva (Incubator for Film & Visual Media in Asia Festival), the Asian VFX and Digital Cinema Summit, the Digital Entertainment Summit as well as the affiliated event TV World International Forum.
To attract more public participation, the expo will partner with local cinemas, retailers and the food and beverage industry to launch various promotions under the theme: "Enjoy Great Movies, Enjoy Special Offers". Details will be announced soon.
Hong Kong Entertainment Expo Video: http://youtu.be/9vWi8rsxgPQ
Photo download: http://filesharing.tdc.org.hk/hktdc/download.php?fid=_phpaIAPUV
Publicity photo download: http://filesharing.tdc.org.hk/hktdc/download.php?fid=_phpLuu0Dq
WebsitesEntertainment Expo Hong Kong: www.eexpohk.comFILMART: www.hktdc.com/hkfilmart
About HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and media room. For more information, please visit: www.hktdc.com. Follow us on Google+, Twitter @hktdc, LinkedIn.
Google+: http://plus.google.com/+hktdcTwitter: http://www.twitter.com/hktdcLinkedIn: http://www.linkedin.com/company/hong-kong-trade-development-council
Source: HKTDC
Contact:
HKTDC Corporate Communication Department Joe Kainz Tel: +852 2584 4216 Email: joe.kainz@hktdc.org
Copyright 2015 ACN Newswire . All rights reserved.
