22 May, 2014 – SANTA MONICA, CA — An independent group of elite SEOs (search engine optimizers) revealed to us the best press release distribution services of 2015, comparing KPIs (key performance indicators) including reach potential, visibility, traffic and cost.
1. 411 Press Releases is a new press release distribution service founded in 2014 that gives PR Newswire and PR Web a run for its money. The SEOs reported to us that its $150 premium distribution package supersedes the reach potential of PR Newswire, with an over 90% overlap in site distribution. 411 Press Releases’ standard distribution starts at $75. Each press release package comes available with SEO.
2. PR Newswire is commonly known as the gold standard for public relations agencies. The price starts at $700 and can go upwards of $4000, depending on the package. It was agreed upon that PR Newswire has an enormous reach potential but not more than 411 Press Releases. PR Newswire comes with the most sophisticated reporting.
3. PR Web is often used by digital marketing agencies for SEO (search engine optimization), although the SEOs have pointed out that the back links generated are not comparable to 411 Press Releases and PR Newswire. PR Web’s standard package starts at $159. The largest drawback to PR Web is the lack of true visibility since its distribution does not make it to actual media and journalists — only sites on the web.
4. eReleases is a reseller of PR Newswire. Its basic package starts at $399. The SEOs in the group that have used eReleases told us that the back end is confusing, and you do not get the same level of customer service as PR Newswire.
5. Marketwire used to lead with its SEO and social media capabilities but the landscape has changed quite a bit in the last two years. Marketwire is a good balance for small businesses but they do not rank as well as the others when it comes to inbound links, Alexa Traffic Rank and Google index pages.
The Best Press Release Distribution Service of 2015 Recognition was unanimously voted to go to 411 Press Releases, beating the others in visibility, traffic and price.
You can visit them at http://www.411pressreleases.com
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