Pandora raises its social marketing game with AMPcast, DIY audio messaging for artists
March 08, 2016 at 09:06 AM EST
While Spotify is acquiring startups expand its messaging and social features, Pandora is also raising its game in the artist-to-fan communications sphere for musicians to better target Pandora’s 80 million users. Today, the music streaming company is launching a service called AMPcast — a service to let musicians “speak to their fans” by way of audio messages… Read More