What Netflix looked like when it first started out — and how it's changed over the years (NFLX)

By: Business Insider

April 25, 2016 at 10:25 AM EDT

Netflix has gone through a whirlwind of changes since it began in 1997 as a DVD-by-mail service.

The company has navigated the change from DVDs to streaming to becoming a global TV network — leaving established competitors like Blockbuster in the dust. But it hasn't been without hiccups along the way (remember the company's disastrous attempt to split into Netflix and Qwikster?)

Jacinthe Busson, who runs the site UX Timelines, has compiled a timeline of Netflix's website changes from 1999 to present.

Here's how its look has evolved:

In 1999, Netflix hadn't even settled into its red color scheme yet. And there was an emphasis on Net and Flix as two separate entities. The name was stylized NetFlix, and there were things like FlixFinder (what they called their search feature).Netflix

By 2004, Netflix began to settle into its signature look, but it was still firmly in the pre-streaming era. One of its big draws: no late fees — "EVER!"Netflix

In 2008, Netflix introduced streaming ("It's easier than you think!"). But streaming still didn't have many new releases.Netflix

By 2009, Netflix had introduced the "happy family" image that would continue to dominate its homepage. At this point, streaming worked on TVs with devices like Roku and Xbox 360.Netflix

In 2010, streaming begins to be more than an add-on, and gets prominent real estate on the homepage.Netflix

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