Google’s Unique Reach tells marketers when you’ve seen the same ad a gazillion times

 At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same person has seen an ad. Unique Reach can aggregate impressions across devices, campaigns and formats. We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet,… Read More