$NXTD - Leading Biometric Smart Technology Simplifies Consumers Purchasing Activity While Securing Personal Information - Newest Smart Wallet Expands TV Ad Exposure

CORAL SPRINGS, Florida, - (http://www.financialnewsmedia.com News Alert) - NFC technology in the competitive nature of the consumer electronics market points to a new trend of the inclusion of advanced technology in smart technology & smart wallet devices while expecting to be a major force of the NFC technologies market. NFC technology enhancements over the years has made it even more secure than established technologies and thus more trusted by device makers and consumers alike for more confidential applications. Companies in focus today are: NXT-ID, Inc. (NASDAQ: NXTD), Google Inc. (NASDAQ: GOOG), Alibaba Group Holding Ltd. (NYSE: BABA), Apple Inc. (NASDAQ: AAPL) and Vodafone Group Public Limited Company (NASDAQ: VOD).



NXT-ID, Inc. (NASDAQ: NXTD), a biometric authentication company focused on the growing mobile commerce market, announces it has expanded its current TV ad campaign for the Wocket(R) smart wallet to include new markets and channels. The 30 second ads are currently airing in the New York market on CNBC and will now roll out into Los Angeles select zones. Additionally the ads will run on Fox Business and Bloomberg channels in both regions. Read the full NXTD Press Release at http://www.financialnewsmedia.com/profiles/nxtd.html



Gino Pereira, Chief Executive Officer, said, \"This new 30 second spot is our third in a series of TV ads we have created to educate consumers and build brand awareness for Wocket. We plan to increase our overall consumer awareness campaign over the spring as we begin to ship to our remaining pre-order customers.\" He went on to say, \"We are getting great feedback from our early access pre-order customers who are now using their Wockets for day-to-day transactions. Wocket is working well and has been well accepted by cashiers at the POS terminals where they have been used. We are seeing a significant increase in the number of sign-ups for our Wocket invitation list and are very excited to see momentum building for our unique secure payment technology. Consumers can see the value that a smart wallet like the Wocket brings to their everyday lives.\"



NXT-ID, Inc.\'s innovative MobileBio(R) solution mitigates consumer risks associated with mobile computing, m-commerce and smart OS-enabled devices....