Panera CEO: Don't get trampled by elephants By: CNBC.com News April 11, 2014 at 09:20 AM EDT "These guys are all competing for this very broad mass market, which is essentially very much focused on price and speed," said Ron Shaich, Panera's CEO. Read More >> Related Stocks: Dunkin' Brands Group McDonald's Corp Twitter, Inc. Yum Brands