Waterline Controls Acquires Trademark

Tempe, AZ -- (SBWIRE) -- 10/21/2014 -- After nearly six years of waiting, Waterline Controls has received its trademark. When System Dynamics, Inc was developing its brand, Waterline Controls, back in October of 2008, President Bill Seneff applied for a trademark of the name Waterline Controls and it’s logo to the United States Patent and Trademark Office (USPTO registration numbers 4587419 and 4578400 respectively). When asked about the name Waterline Controls, Seneff replied, “I went with waterline because it is the level that the water normally reaches on a ship. It is a calculated, engineered spot that is carefully decided. I felt that it directly correlates our goal with water level control systems – to maintain water level in a water based application”. The logo, a trapezoid with two wavy lines, was designed as a perspective view of a contained body of water. “It seemed appropriate considering the containment vessels we deal with are typically this shape. It is as if you are standing at the edge of the body of water” remarked Seneff. After almost ten months of processing, the initial trademark request was denied. “I was not surprised that it was rejected” says Seneff.