Pcdata USA Newsletter Discusses Shoppers Loyalty to Stores

East Granby, CT -- (ReleaseWire) -- 05/27/2015 -- Pcdata USA newsletter recently discussed how shoppers are increasingly demonstrating loyalty to stores. The Rise of Loyal Shoppers study, produced by the Private Label Manufacturers Association (PLMA), focused on 1,059 men and women ages 25-45, a segment that makes up more than one-third of the U.S. adult population. This age group is important to retailers because their spending on household grocery products is considered to be the highest among all age groups.