London (PRBuzz) June 14, 2012 -- Motortrades.co.uk, an online directory service for the UK motoring industry, has announced a record traffic month for May 2012 as use of the directory continues to surge. Steve Jakes, founder and Director of Essex based Motoring directory service, Motortrades Limited has announced record growth in the user base as use of the internet directory surges month on month. In May 2012, the site's user numbers reached 4.15m hits from 154,845 visits making it a record month for Motor Trades.
Speaking about the growth in the user base, Steve Jakes said: “motortrades.co.uk is firmly entrenched as one of the most used motoring directories in the UK today and with over 370,000 listings on-line, we expect to see continued growth for the year ahead which is great news for all of our advertisers who will experience more enquiries as a result of being listed on our platform” Current advertisers with Motor Trades include small independent businesses through to the multi million pound dealer groups including Ford Retail, Dagenham Motors, Caffyns plc, Inchcape plc, AutoTrader, and many specialised body shops. Motor Trades customer reviews continue to show positive feedback. “The huge majority of our customer base are very happy with their campaigns and the success that we deliver for them” added Steve Jakes. Motor Trades customer testimonials support this claim. In general, internet advertising is increasing by 14% year on year and reached a new high of £4,784 million in 2011, up £687 million year on year. More and more businesses understand the need to be listed with industry specific directories, this trend has contributed to motortrades.co.uk positive growth.
According to the latest internet advertising UK (IAB) advertising expenditure report, concluded by PWC, online advertising continues to grow at an exceptional rate and last year experienced its biggest increase in five years. The full report can be accessed online. About Motor Trades Motortrades.co.uk is a trading name of Motortrades Limited, based in Brentwood Essex. Company: Motor Trades Ltd Contact: Steve Jakes Phone: 0845 468 2000 Email: info[@]motortrades.c.uk