Japanese Styled Men's Fashion Accessories brand specializing in Men's Bow Ties launching in Singapore. Unique marketing strategy in targeting Singaporean weddings.
Singapore - March 11, 2016 /MarketersMedia/ —
Handsomebow - A brand that specialises in Japanese style bow ties has opened it's online ecommerce store in Singapore via handsomebow.com.sg
Seeking to be different from others, Handsomebow also carries other men's accessories such as men's ties, wedding bow ties, pocket squares, cufflinks, tie bars and other men's fashion accessories. Handsomebow's mission is to bring Japanese's Street Fashion for Men into the Singapore market. Instead of being "just another design brand", Handsomebow's range of men's fashion products are unique in their design and value for money given the quality of the material use.
As a specialist in Men's Fashion Accessories, the founder behind Handsomebow has this to say,
"Fashion accessories are like the great customer service and ambiance surround a fine meal – they add to the entire experience and completes its. The finest accessories in the world cannot help a man who cares for nothing about his appearance. To a man who cares however, the accessories transform a man into an impeccable gentlemen.
We adopt a rather peculiar stand towards Men’s fashion, it’s not just about the clothes – there is a pocket square slipped nicely into the jacket, the bow tie is colourful and catches women’s eyes and that cufflinks speak a lot about the man’s taste.
Central to a man’s image are the accessories he wears. No longer the exclusive domain of women, the average man on the street now sports different types of accessories to convey his tastes. Accessories like bow ties, skinny ties, pocket squares and cufflinks are a great way to boost your image without the highly priced clothings. At Handsome Bow, we specialise in men’s accessories to give you that edge that helps you make your own fashion statement."
Currently in Singapore, it is the culture of the groom (and his buddies) to wear bow ties in gate crashing the bride's house. Apart from targeting customers who wear bow ties in formal event, Handsomebow seeks to reach out to grooms (and his buddies) who want to impress his wife-to-be with their unique range of Japanese style wedding bow ties. Handsomebow believes this unique marketing strategy will work and turn more men into Handsomebow's long term loyal customers. Already Handsomebow has sold its' unique range of wedding bow ties via it's below the line marketing in Singapore and sales are encouraging.
As Singapore is the "fashion capital" of South East Asia as most would say, Handsomebow seeks to establish a foothold in Singapore first and slowly acquire distributors around the South East Asia region for regional expansion.
Prior to the official launch of Handsomebow's bow tie specialty store, Handsomebow has already received interests from the market. The founder is here to stay in the tough fashion industry and carves a niche for the brand by being specialised in Men's Fashion Accessories.
For more information about us, please visit http://www.handsomebow.com.sg/
Contact Info:
Name: Faith Wong
Organization: Handsomebow Singapore
Source: http://marketersmedia.com/japanese-style-bow-ties-brand-launches-in-singapore/106760
Release ID: 106760
