Subtitled "A Behind-the-Scenes Look at Authentic Employer Branding in the Digital World," Ordioni's presentation offers an in-depth perspective at both best practices and less-than-best practices," illustrating what a company should do (and not do) to ensure its brand is authentic and differentiated in the talent marketplace.
"The biggest mistake brands make is failing at consistency and authenticity," Ordioni says. "Whether you're beginning your branding effort or re-branding a well-known name, the lessons I've discovered will help everyone who attends create a brand that's clear, consistent, and compelling."
Brands Undercover is the product of Ordioni's years of research and experience in the fields of marketing, branding, and talent acquisition. Brandemix's philosophy of "One Brand" advocates using a single, focused brand for customers, employees, and applicants alike. This groundbreaking approach has been proven to build brand equity and shareholder return on brand investment.
Jody Ordioni will be hosting an updated version of the fun, interactive presentation at the ERE Spring Expoin San Diego on March 29, and at the Society for Human Resource Management's Talent Management Conferencein Washington, DC, on May 1.
"Many speakers point only to successful employer branding campaigns, and of course I examine those," says the founder and president of Brandemix. "But I think you can also learn a great deal by studying some major stumbles in the world of digital branding. Some of the biggest brands have made some of the most interesting errors. To discover what they are, you'll have to attend the presentation!"
Dates and locations for future presentations have not yet been confirmed.
Brandemix is a marketing and communications company in New York City that connects brands to people through strategies, advertising, social media, PR, and internal communications. Combining the principles of branding with stellar creative and the latest trends in digital, social, mobile, and technology, Brandemix campaigns turn people into believers, supporters, and advocates of brands.
Jason Ginsburg, Director of Interactive Branding
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