Social commerce platform Multiply plans is holding the first online shopping festival in Indonesia going on now from the 25th of May to the 8th of June 2012. Dubbed Multiply.com SHOPFEST, the 14-day event will be participated by 300 sellers selling thousands of products.

The festival, the first of its kind, is projected to attract 750,000 online visitors. Multiply.com SHOPFEST will not only be offering a new virtual shopping experience but also boasts activities such as virtual queue, super sales, samplings, product demo, auctions and online treasure hunts. Due to its online nature, visitors will be exempt from the hassle of conventional shopping and be able to access the festival anytime and anywhere utilising their tablets, smartphones and computers.

"Multiply.com SHOPFEST is a program wholly concepted, created, developed and built by the local team in Indonesia. It has always been our dream to hold a festival that is completely held virtually. Considering the fact that more Indonesians are becoming more aware of the concept of convenient and secure online shopping, it is high time that a festival such as this is held in Indonesia. Multiply Indonesia is very proud to finally be able to make that dream come true. SHOPFEST is an event that amalgamates the concept of exhibitions, bazaars and festivals visited by many Indonesians. True to its online nature, visitors of the festival will not experience location barriers; anyone from all over the country can visit the festival with a click of a mouse. Anyone can shop the various bargains and products, in addition to experiencing interactive activities such as virtual queuing, auctions, sales, product demos and many more. Although the event is held by Multiply.com, we did not create this event merely for Multiply users. We also invite brand owners, other online store entrepreneurs and online shopping aficionados to participate," explained Multiply Indonesia's Country Manager, Daniel Tumiwa.

Curated products from diverse categories such as clothing and accessories, gadgets, computers, sporting goods, automotive, baby, children, music, film, books, home appliances, electronics, beauty and health, travel and food will be offered during the 14-day festival.

Be part of social shopping innovation!
Visit Multiply.com SHOPFEST at http://multiply.com/shopfest

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