As we approach the midway point of 2012, the ETF industry has continued the brisk pace of expansion set in previous years. There are now close to 1,500 exchange-traded products available to U.S. investors, with new funds launching on a regular basis. Already in 2012, more than 100 new ETPs have debuted, gathering close to $3 billion in aggregate assets between them. The ETF industry is undoubtedly still in the early innings; according to the ETF Industry Association inflows through May surpassed $63 billion already in 2012. In that sense, ETF issuers are in a perfect position, benefiting form increased acceptance of the exchange-traded structure [sign up for the free ETFdb newsletter]. Yet from another perspective, ETF issuers face some significant challenges; new ETFs, while numerous and often innovative, are struggling to catch on with investors. Only three of the ETFs launched in 2012 have cracked the $100 million mark, [...] Click here to read the original article on ETFdb.com. Related Posts: 21 Ways To Use ETF Database The Compelling (And Simple) Case For Low Volatility ETFs Hedge Fund “Clone” ETF Debuts (ALFA) Which Sector ETFs Are Cheap? 101 ETF Lessons Every Financial Advisor Should Learn