In a three-month research process, The Relevancy Group evaluated marketers’ challenges, needs and aspirations and how vendor solutions are poised to eradicate obstacles to achieving marketers’ goals.
The research finds that Marketers desire ESP features that transcend email to include “Everychannel” functions. The buyer’s top 10 most important features includes social, mobile and display retargeting functionality. In the vendor selection process, marketers are also prioritizing solutions that have a high level of redundancy, analytics, industry expertise and delivery and analytical services.
“This Buyer’s Guide utilizes our patent pending Ring research methodology which is based on hundreds of quantifiable measures, client satisfaction and input from multiple analyst contributors,” said David Daniels, CEO and Founder of The Relevancy Group
The report can be purchased on The Relevancy Group’s website www.relevancygroup.com. An excerpt of this research is featured in Issue 9 of The Marketer Quarterly, a digital magazine that is available for free with registration online www.marketerquarterly.com, as well as through the MQ app on iTunes, Google Play and Amazon.
About The Relevancy Group, LLC | www.relevancygroup.com| @RelevancyGroup
Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) combines original and thought-provoking market research with unrivaled advisory services. Producing research on email, social, mobile, omnichannel and identity marketing; TRG research helps companies compete more effectively within the broader digital economy. TRG measures consumer and executive behaviors to develop strategies that optimize a return on marketing investments. All TRG Analysts have a minimum 15 years of experience in digital marketing. As a trusted advisor to leading organizations, TRG works with the largest vendors and brands as well as early stage companies where marketing and advertising intersects. TRG assists vendors in generating leads and developing a market presence. TRG produces dozens of surveys, research reports and webinars annually as well as publishes the digital magazine for marketers by marketers The Marketer Quarterly, subscribe for free at www.marketerquarterly.com
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