Ferrero, Hostess, B&G Foods bid on Kellogg's Keebler and Famous Amos cookie business
January 18, 2019 at 13:30 PM EST
Kellogg's Keebler, Famous Amos and fruit snacks businesses are attracting attention from Hostess Brands and Nutella-owner Ferrero, people familiar with the situation tell CNBC. A deal could value the brands at about $1.5 billion.