Mike Marko, owner and founder of IM Consultant Services, a digital marketing firm based in Cincinnati, OH, has announced that he has recently published a blog post about using Twitter for online marketing. The article is titled, “A Comprehensive Guide to Twitter Marketing,” which is designed to guide people on how to use this social media platform effectively for online marketing.

Mike Marko himself says, “Twitter looks deceptively simple as a marketing platform, but there are a lot of tricks to learn and a lot of errors you can make. Most people find that out the hard way. I was one of them. I initially thought that Twitter was not an effective tool for marketing. Thus, my first try was only half-hearted and indeed, the results that I got were poor. A couple of years later, I attended a series of workshops and training on Twitter. And suddenly it was so much clearer and I realized how important Twitter was to marketing online.”

Mike Marko explains that it may be advantageous to identify what the businessperson wants to accomplish as a result of the Twitter marketing plan. These include reaching more potential customers; increasing sales and revenue; increasing the credibility of the business; spying on competitors; instant posting of updates; and building an engaging community. Each of these are important goals for the online marketer.

Mike Marko then guides the reader of the article on how to create a Twitter business page. He suggests creating a hybrid personal-corporate account as opposed to having a purely corporate page that only contains “official” statements from the company. He believes that the hybrid personal-corporate account is the best when it comes to marketing on Twitter. This is because it allows for relationship building while still indicating that it is a business.

It is also important to choose the right Twitter handle, which is the marketer’s username on the platform. An appropriate Twitter handle is the business’ name or anything that uniquely identifies the business. It may also be possible to use the user’s name as long as the business name is also included. And once a particular handle has been chosen, one should stick to it. The target audience would find it difficult to recognize the account if this is changed often.

Another important part of the Twitter business page is including the information about the business. This is the page’s bio, which is for describing the business’ value proposition. Mike Marko warns against stuffing this bio with buzz words that may mean little in informing people what the business has to offer. Since only up to 160 characters is allowed for this, it is vital to be succinct while remaining informative.

Meanwhile, it is also advisable to customize the look of the page. It must include a header image and an avatar image. The header image is the banner located at the top of the profile page. The avatar image is what appears next to the tweets made and it is shown in the profile page’s sidebar. The header image should be attractive and something that represents the products or services of the business. As for the avatar, it may be appropriate to put the user’s image but with the company logo in the background.

And finally, it is essential to pin the appropriate tweet to the top of the page. Whatever is the focus of that pinned tweet, people will think that it represents the company. Thus, it would be a good idea to carefully choose that tweet.

IM Consultant Services offers various services for digital marketing, including Pervasive Presence, website design, branding, blog content writing, SEO, email marketing, social media marketing, press releases, search engine marketing, pay per click, and online marketing funnels. Mike Marko explains that Pervasive Presence is an engineer’s approach to marketing. This is because he is a mechanical engineer with a Master’s degree. Pervasive Presence is an engineered framework that was based on a lot of research and testing, to allow small businesses to use it as a powerful method to get local customers.

Those who need more information on the services of IM Consultant Services or on how to market on Twitter can visit the company website or contact them by phone.

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For more information about IM Consultant Services, contact the company here:

IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451 Cincinnati, OH 45262