Free Writing Prospectus
Filed Pursuant to Rule 433
Registration Statement No. 333-199966
Dated January 20, 2015
 



Free Writing Prospectus Filed Pursuant to Rule 433 Registration Statement No.
333-199966 January 7, 2015

January 2015

J.P. Morgan Structured Investments

The J.P. Morgan U.S. Long Equity Dynamic Overlay 80 Index (Series 1)

Strategy Guide


 
 
 

 
 
 

Important Information

JPMorgan Chase & Co. ("J.P. Morgan") has filed a registration statement
(including a prospectus) with the Securities and Exchange Commission (the
"SEC") for any offerings to which these materials relate. Before you invest in
any offering of securities by J.P. Morgan, you should read the prospectus in
that registration statement, the prospectus supplement, as well as any relevant
product supplement, any relevant underlying supplement, the relevant term sheet
or pricing supplement, and any other documents that J.P. Morgan will file with
the SEC relating to such offering for more complete information about J.P.
Morgan and the offering of any securities. You may get these documents without
cost by visiting EDGAR on the SEC Website at www.sec.gov. Alternatively, J.P.
Morgan, any agent or any dealer participating in the particular offering will
arrange to send you the prospectus and the prospectus supplement, as well as
any product supplement, underlying supplement and term sheet or pricing
supplement, if you so request by calling toll-free (866) 535-9248.

To the extent there are any inconsistencies between this free writing
prospectus and the relevant term sheet or pricing supplement, the relevant term
sheet or pricing supplement, including any hyperlinked information, shall
supersede this free writing prospectus.

Securities linked to the J.P. Morgan U.S. Long Equity Dynamic Overlay 80 Index
(Series 1) (the "Index" or "US LEDO.") are our unsecured and unsubordinated
obligations and are not secured debt. Investing in these securities is not
equivalent to a direct investment in the Index.

Securities linked to the Index are not suitable for all investors and should be
purchased only by investors who understand that their investment is exposed to
the performance of synthetic positions (including synthetic short positions) in
option contracts whose value is determined based on equity volatility levels
and synthetic positions in futures contracts, which can be volatile and move
dramatically over short periods of time.

Investments in securities linked to the Index require investors to assess
several characteristics and risk factors that may not be present in other types
of transactions. In reaching a determination as to the appropriateness of any
proposed transaction, clients should undertake a thorough independent review of
the legal, regulatory, credit, tax, accounting and economic consequences of
such transaction in relation to their particular circumstances. This free
writing prospectus contains market data from various sources other than us and
our affiliates, which we have not independently verified. All information is
subject to change without notice. We or our affiliated companies may make a
market or deal as principal in the securities mentioned in this document or
that may compose the Index or to which the Index relates directly or indirectly
or in options, futures or other derivatives based thereon.

Use of Simulated Returns

Back-testing and other statistical analysis material that is provided in
connection with the explanations of the potential returns of the securities
linked to the Index use simulated analysis and hypothetical circumstances to
estimate how it may have performed prior to its actual existence. The results
obtained from such "back-testing" information should not be considered
indicative of the actual results that might be obtained from an investment or
participation in a financial instrument or transaction referencing the Index.
J.P. Morgan provides no assurance or guarantee that the securities linked to
the Index will operate or would have operated in the past in a manner
consistent with these materials. The hypothetical historical levels presented
herein have not been verified by an independent third party, and such
hypothetical historical levels have inherent limitations. Alternative
simulations, techniques, modeling or assumptions might produce significantly
different results and prove to be more appropriate. Actual results will vary,
perhaps materially, from the simulated returns presented in this free writing
prospectus.


 
 
 

 
 
 


IRS Circular 230 Disclosure

We and our affiliates do not provide tax advice. Accordingly, any discussion of
U.S. tax matters contained herein is not intended or written to be used, and
cannot be used, in connection with the promotion, marketing or recommendation
by anyone unaffiliated with J.P. Morgan of any of the matters addressed herein
or for the purpose of avoiding U.S. tax-related penalties.

Investment suitability must be determined individually for each investor, and
the financial instruments described herein may not be suitable for all
investors. This information is not intended to provide and should not be relied
upon as providing accounting, legal, regulatory or tax advice. Investors should
consult with their own advisors as to these matters.

This material is not a product of J.P. Morgan Research Departments. Structured
Investments may involve a high degree of risk, and may be appropriate
investments only for sophisticated investors who are capable of understanding
and assuming the risks involved. J.P. Morgan and its affiliates may have
positions (long or short), effect transactions or make markets in securities or
financial instruments mentioned herein or that may compose the Index or to
which the Index relates directly or indirectly (or options with respect
thereto), or provide advice or loans to, or participate in the underwriting or
restructuring of the obligations of, issuers mentioned herein. J.P. Morgan is
the marketing name for the Issuer and its subsidiaries and affiliates
worldwide. J.P. Morgan Securities LLC is a member of FINRA, NYSE and SIPC.
Clients should contact their salespersons at, and execute transactions through,
a J.P. Morgan entity qualified in their home jurisdiction unless governing law
permits otherwise.

Licensor Disclaimers

S&P 500([R]) Index

The relevant Index is not sponsored, endorsed, sold or promoted by Standard &
Poor's Financial Services, LLC, a subsidiary of The McGraw-Hill Companies,
Inc., ("S&P") or its third party licensors. Neither S&P nor its third party
licensors makes any representation or warranty, express or implied, to any
member of the public regarding the advisability of investing in financial
instruments linked to the relevant Index particularly or the ability of the S&P
500([R]) Index to track general stock market performance. S&P's and its third
party licensor's only relationship to JPMorgan Chase & Co. is the licensing of
certain trademarks and trade names of S&P and the third party licensors and of
the S&P 500([R]) Index which is determined, composed and calculated by S&P or
its third party licensors without regard to JPMorgan Chase & Co. or the
relevant Index. S&P and its third party licensors have no obligation to take
the needs of JPMorgan Chase & Co. or the owners of the instruments or
counterparties to transactions linked to the relevant Index into consideration
in determining, composing or calculating the S&P 500([R]) Index. Neither S&P
nor its third party licensors is responsible for and has not participated in
the determination of the timing of, prices, or quantities of instruments or
transactions linked to the relevant Index or in the determination or
calculation of the Index Level or equation by which any instruments or
transactions linked to any Index is to be converted into cash. S&P has no
obligation or liability in connection with the administration, marketing or
trading of any instruments or transactions linked to any Index.

NEITHER S&P AND ITS AFFILIATES NOR THEIR THIRD PARTY LICENSORS GUARANTEE THE
ADEQUACY, ACCURACY, TIMELINESS OR COMPLETENESS OF THE S&P 500([R]) INDEX OR ANY
DATA INCLUDED THEREIN OR ANY COMMUNICATIONS, INCLUDING BUT NOT LIMITED TO, ORAL
OR WRITTEN COMMUNICATIONS (INCLUDING ELECTRONIC COMMUNICATIONS) WITH RESPECT
THERETO. S&P, ITS AFFILIATES AND THEIR THIRD PARTY LICENSORS SHALL NOT BE
SUBJECT TO ANY DAMAGES OR LIABILITY FOR ANY ERRORS, OMISSIONS OR DELAYS
THEREIN. S&P MAKES NO EXPRESS OR IMPLIED WARRANTIES, AND EXPRESSLY DISCLAIMS
ALL WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR


 
 
 

 
 
 


USE WITH RESPECT TO THE MARKS, THE S&P 500([R]) INDEX OR ANY DATA INCLUDED
THEREIN. WITHOUT LIMITING ANY OF THE FOREGOING, IN NO EVENT WHATSOEVER SHALL
S&P, ITS AFFILIATES OR THEIR THIRD PARTY LICENSORS BE LIABLE FOR ANY INDIRECT,
SPECIAL, INCIDENTAL, PUNITIVE OR CONSEQUENTIAL DAMAGES, INCLUDING BUT NOT
LIMITED TO, LOSS OF PROFITS, TRADING LOSSES, LOST TIME OR GOODWILL, EVEN IF
THEY HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, WHETHER IN CONTRACT,
TORT, STRICT LIABILITY OR OTHERWISE.

"Standard & Poor's," "S&P" and "S&P 500([R])" are trademarks of Standard &
Poor's and have been licensed for use by J.P. Morgan.

The CBOE Volatility Index (the VIX Index)

The relevant Index is not sponsored, endorsed, sold or promoted by Standard &
Poor's, a division of The McGraw- Hill Companies, Inc., ("S&P") or the Chicago
Board Options Exchange, Incorporated ("CBOE"). S&P and CBOE make no
representation, condition or warranty, express or implied, to the owners of any
investment product or transaction linked to the relevant Index or any member of
the public regarding the advisability of investing in securities generally or
in any investment product or transaction linked to the Index particularly or
the ability of the VIX to measure the volatility of returns of the S&P 500[R]
Index. S&P's and CBOE's only relationship to J.P. Morgan is the licensing of
certain trademarks and trade names of S&P, CBOE and the VIX which is
determined, composed and calculated by CBOE without regard to J.P. Morgan or
the relevant Index. CBOE has no obligation to take the needs of J.P. Morgan or
the owners of any investment product or counterparties of any transaction
linked to the relevant Index into consideration in determining, composing or
calculating the VIX. S&P and CBOE are not responsible for and have not
participated in the determination of the timing of, pricing, or quantities of
any investment product or transaction linked to the Index to be issued or
entered into or in the determination or calculation of the equation by which
the relevant Index is to be converted into cash. S&P and CBOE have no
obligation or liability in connection with the administration, marketing or
trading of the relevant Index.

CBOE SHALL OBTAIN INFORMATION FOR INCLUSION IN OR FOR USE IN THE CALCULATION OF
THE VIX FROM SOURCES THAT CBOE CONSIDERS RELIABLE, BUT
S&P AND CBOE ACCEPT NO RESPONSIBILITY FOR, AND SHALL HAVE NO LIABILITY FOR, ANY
ERRORS, OMISSIONS OR INTERRUPTIONS THEREIN. S&P AND CBOE DO NOT GUARANTEE THE
ACCURACY AND/OR THE COMPLETENESS OF THE VIX OR ANY DATA INCLUDED THEREIN. S&P
AND CBOE MAKE NO WARRANTY, EXPRESS OR IMPLIED, AS TO THE RESULTS TO BE OBTAINED
BY ANY PERSON OR ENTITY FROM THE USE OF
THE VIX OR ANY DATA INCLUDED THEREIN. S&P AND CBOE MAKE NO EXPRESS OR IMPLIED
WARRANTIES AND EXPRESSLY DISCLAIM ALL CONDITIONS AND WARRANTIES IMPLIED BY
STATUTE, GENERAL LAW OR CUSTOM WITH RESPECT TO THE VIX OR ANY DATA INCLUDED
THEREIN.

In addition, (i) CBOE has no relationship to the VIX or the relevant Index
other than authorizing S&P to grant a license to J.P. Morgan to use the VIX as
the basis for the relevant Index; (ii) CBOE has no obligation to take the needs
of J.P. Morgan, purchasers or sellers of any investment product or
counterparties to any transaction linked to the performance of the relevant
Index or any other persons into consideration in maintaining the VIX or
modifying the methodology underlying the VIX and (iii) CBOE has no obligation
or liability in connection with the administration, marketing or trading of the
VIX, the relevant Index or any other investment product or transaction of any
kind or character that is based thereon.


 
 
 

 
 
 


Equity Hedging

Many investors are concerned about the value of their equity exposure and seek
ways to protect against downside market risk and in particular downside tail
risk events. Tail risk events, with respect to equity, generally refer to
events where the value of an investment moves significantly downward from its
historical average. There are various solutions an investor can consider to
eliminate or mitigate such risks, including selling their position outright, or
buying protection against a downward move in the equity market. Selling out of
a position completely removes exposure to downside risk but prevents investors
from participating in any potential upside as well. Alternatively, investors
can look at buying protection against a downside move of their investments by
purchasing put options.

By purchasing a European-style put option, investors pay a premium upfront in
exchange for the right to sell their investment at a predetermined price (the
"put strike") on a future date ("expiration date"). A put option insures
investors against a future decline in the value of the relevant underlying
asset below the put strike on the expiration date. Put options can protect
investors' positions while retaining upside exposure to the underlying asset.

Like buying insurance, buying a put option has a cost, which may be high,
especially when the put option is most needed. In the event that the underlying
asset covered by the put option does not decline below the pre-determined put
strike on the expiration date, investors will lose the premium paid.
Consequently, investors tend to avoid or postpone buying protection or
alternatively seek to reduce upfront costs by limiting the downside protection.
One alternative is the purchase of a put spread (buying a put and at the same
time selling another put at a lower put strike), which provides protection for
a specified range of decline of the underlying asset.

Another alternative is for investors to fund the purchase of downside
protection by selling away their ability to participate in upside exposure
above a certain threshold. A "collar" is a generic financial term used to
describe a structure that combines the sale of a call option and the purchase
of a put option financed by the premium received from the sale.

Equity Hedging in the Form of a Traditional Collar: Buying Downside Protection
in Exchange for Giving Up Some Upside Appreciation

Put Option

A European put option is an option contract that gives the buyer of the put
option the right, but not the obligation, to sell a specified amount of an
underlying asset at a specified price (the "strike price") at a specified point
in time (i.e., upon the expiry of the put option). The chart below is an
illustrative example of how a long position in a put option (i.e., the purchase
of a put option) combined with an equity investment and adjusted for the
premium paid may perform:

[] an equity investment (red dashed line)

[] an equity investment combined with the purchase of a put option with a
strike price of 80% of the value of the underlying asset (blue line). The
combined investment performance is effectively floored at -20%;  and

[] an equity investment combined with the purchase a put option with a strike
price of 80% of the value of the underlying asset minus the premium paid by the
put option buyer (green line).


 
 
 

 
 
 


Source: J.P. Morgan. The information in the above chart is provided solely for
illustration.

Call Option

A European call option is an option contract that gives the option buyer the
right, but not the obligation, to buy a specified amount of an underlying asset
at a specified strike price at a specified point in time (i.e., upon the expiry
of the call option). Conversely, the option seller of a call option is required
to sell the specified amount of the underlying asset at the specified strike
price when the option buyer chooses to exercise its option to purchase the
specified amount of the underlying asset. A call option seller often takes a
bearish to neutral view of the underlying asset, i.e., the option seller would
believe that the underlying asset is likely to depreciate or be stagnant, and
unlikely to appreciate above the strike price during the option period. Selling
a call option will provide the call option seller with an amount of option
premium payment. The graph below is an illustrative example of how a short
position in a call option (i.e., the sale of a call option) combined with an
equity investment and adjusted for the premium earned may perform:

[] An equity investment (red dashed line);

[] an equity investment combined with the sale of a call option with a strike
price of 105% of the value of the underlying asset (blue line). The combined
investment performance is effectively capped at +5%; and

[] an equity investment combined with the sale of a call option with a strike
price of 105% of the value of the underlying asset plus the premium received by
the call option seller (green line).

Source: J.P. Morgan. The information in the above chart is provided solely for
illustration.


 
 
 

 
 
 


By selling a call option an investor can receive premium payments and can
partially participate in upside appreciation of the relevant underlying asset
(up to the strike price of the call option). If the underlying asset
appreciates above the strike price of the call option, the investor's upside
exposure is effectively capped at the level corresponding to the strike price
of the call option.

Collar Strategy

The sale of a call option will generate a premium that investors can use to
offset the cost of the purchase of a put option. Assuming both the put option
and the call option have the same expiration, when combined with a long
exposure to the same underlying asset, investors forfeit any upside exposure
beyond the strike price of the call while getting protection on the long
exposure to the underlying asset below the strike price of the put, thus
"collaring" the long position in the underlying asset.

Source: J.P. Morgan. The information in the above chart is provided solely for
illustration purposes.

Combining a long equity exposure with a collar strategy provides investors with
limited downside protection while allowing investors to retain some upside
appreciation. However, this combined strategy has its drawbacks, including but
not limited to:

[] Capped exposure on the upside (beyond the strike price of the call option);
and

[] Timing mismatch (in the case of a European put option) between the remaining
time-to-   expiry (i.  e. , when the put can be exercised) and strike price of
the put option on the one hand and market conditions on the other.

Delta Hedging Short Call Options to Retain Upside

When combining a long equity exposure with the sale of a call option, an
investor limits its upside potential. For example, if an investor has a long
position in an underlying asset and sells a call option on the underlying asset
at a strike price of 105% of the value of the underlying asset at the time of
the sale, the investor is able to participate in 5% of the appreciation of the
underlying asset from the initial value, but has to forfeit any potential
upside gain beyond the 5% appreciation of the underlying asset.

Options do not move linearly in relation to their underlying assets. As the
value of the underlying asset moves up or down, the value of the call option
will move on a fractional basis in relation to the move of the underlying
asset. This fractional basis can be quantified as a percentage and is


 
 
 

 
 
 


called "delta". Delta is the ratio of change in the price of an underlying
asset to the corresponding change in the price of a derivative of the
underlying asset, and it measures the rate of change of the option value
relative to the change in the price of the underlying asset. The delta of an
option is not static and changes based on many factors, including but not
limited to, volatility, time to expiration, and the proximity of the price of
the underlying asset to the strike price of the option.

When an investor has a long position in an underlying asset, and has to sell a
call option in order to fund the purchase of a put option on the underlying
asset for downside protection, combining the short call position with an
additional long position in the underlying asset equal to the delta of the call
option and the underlying asset can mitigate the effect of the cap that is
effectively imposed by the short call position on the upside exposure to long
position in the underlying asset. This is known as "delta hedging" the short
call position, the effect of which is that the investor can now enjoy the
upside exposure to the underlying asset beyond the level that corresponds to
the strike price of the call option.


 
 
 

 
 
 


The J.P. Morgan U.S. Long Equity Dynamic Overlay 80 Index (Series 1)

The J.P. Morgan U.S. Long Equity Dynamic Overlay 80 Index (Series 1) (the
"Index") is a rules-based Index that tracks the performance of a synthetic long
exposure to the S&P 500([R]) Total Return Index ("SPTR") combined with a
synthetic exposure to a collar strategy on the S&P 500([R]) Index ("SPX"). The
Index seeks to provide long exposure to the U.S. equity markets while providing
limited downside protection to investors through a collar strategy as an
overlay to the equity investment.

Key features of the Index include:

[] A synthetic long position in SPTR;

[] A synthetic rolling collar strategy on SPX consisting of the following
listed options traded on the Chicago Board Options Exchange Incorporated:

[] a monthly rolled synthetic short call position referencing SPX call option
contracts with 1-month  expiry and strike prices varying from 103% to 108% of
the relevant levels of SPX;

[] a quarterly rolled synthetic long put position referencing SPX put option
contracts with 11-month  expiry with strike prices equal to 80% of the relevant
level of SPX; and

[] A synthetic delta-hedge  mechanism with respect to the short call position
consisting of a variable synthetic exposure to futures contract referencing
SPX.

The Index is subject to the deduction of a total of three types of fees and
deductions:

[] Daily index fee: on each day, the calculation of the Index reflects the
deduction of an adjustment factor of 0.75% per annum (the "Daily Index Fee");

[] Call deduction and put deduction: on a monthly or quarterly basis, as
applicable, when the Index's synthetic short call or long put exposure, as
applicable, is rolled into a new SPX option contract, a call deduction or put
deduction, as applicable, is subtracted in the calculation of the Index. The
call deduction or put deduction is calculated by multiplying the applicable
volatility spread (which is between 0.30% and 3.00%) by the vega of the
applicable option contract, subject to certain minimum and maximum amounts. The
applicable volatility spread depends on the level of the CBOE Volatility Index
("VIX") on the relevant date of determination. Unlike the Daily Index Fee, the
call deduction and the put deduction are not per annum deductions; and

[] Delta deduction: on each day the delta hedge is implemented, 0.03% of any
increase or decrease in the Index's exposure to the futures contracts on SPX is
deducted in the calculation of the Index. Unlike the Daily Index Fee, the delta
deduction is not a per annum deduction.

The Index's calculation agent publishes the levels of the Index on Bloomberg
under the reference ticker "JPUSLEDO (Index)" in respect of each Index business
day subject to the occurrence or continuance of market disruption events (see
below).


 
 
 

 
 
 


Mitigating the Inefficiencies of a Traditional Collar:

The strategy of overlaying a traditional collar on a long equity investment has
its drawbacks, including but not limited to:

[] Capped exposure on the upside;

[] The need to replace the option contracts underlying the collar strategy as
each contract comes to expiration; and [] Risk concentration related to a
single strike price as a result of holding the relevant option to its
expiration.

The Index aims to provide a collar strategy that overcomes the inefficiencies
of a traditional collar strategy. The Index's collar strategy is a dynamic
rolling collar strategy consisting of longer-dated put options on the long put
leg and shorter-dated call options that are delta-hedged by equity futures on
the short call leg.

The chart below shows hypothetical back-tested performance (prior to September
17, 2013) and actual historical performance (on or after September 17, 2013) of
the Index compared with the historical performance of the S&P 500([R]) Total
Return Index.

Hypothetical and Historical performance of the J.P. Morgan U.S. Long Equity
Dynamic Overlay 80 Index (Series 1) vs. S&P 500([R]) Total Return Index
(January 2002 -- December 2014)

Source: J.P. Morgan; PAST PERFORMANCE AND BACK-TESTED PERFORMANCE ARE NOT
INDICATIVE OF FUTURE RESULTS. The information in this chart is provided solely
for reference.

Note: The Index was launched on 9/17/2013; therefore any data used for the
index prior to that date is back-tested and does not represent actual
historical data. The hypothetical back-tested performance of the Index is
calculated on materially the same basis as the performance of the Index is now
calculated, but does not represent the actual historical performance of the
Index and has not been verified by an independent third party. Alternative
modelling techniques or assumptions that might prove to be more appropriate may
produce different hypothetical results that might differ significantly from the
hypothetical data presented here. In addition, back-tested, hypothetical
historical results have inherent limitations. These back-tested results are
achieved by means of a retroactive application of a back-tested model designed
with the benefit of hindsight. The comparison of the hypothetical or historical
performance of the Index with the historical performance of the S&P 500([R])
Total Return Index shown is for information purposes only. No guarantee can be
given that the Index will outperform the S&P 500([R]) Total Return Index or
will not underperform the S&P 500([R]) Total Return Index in the future.


 
 
 

 
 
 


The Index is composed of three main components:

1. Synthetic long exposure to SPTR;

2. The long put leg: a quarterly rolled synthetic long put position referencing
SPX put option contracts with 11-month expiry with strike prices equal to 80%
of the relevant level of SPX


a. 1/3 of the notional of the put position is rolled every three months

b. Each referenced put option contract is rolled two months prior to its
expiration


3. The short call leg: a monthly rolled synthetic short call position
referencing out-of-the- money SPX call option contracts with 1-month expiry and
strike prices varying from 103% to 108% of the relevant levels of SPX and
dynamic delta hedging of the short call


a. Call option contracts selected based on strike prices determined by
reference to market expectation of volatility (as represented by the level of
VIX)

b. Dynamic delta hedging of the short call position based on pre-set signals of
expected volatility (as represented by the level of VIX)


Hypothetical and Historical Performance of the Long Put Leg and the Short Call
Leg of the J.P.
Morgan U.S. Long Equity Dynamic Overlay 80 Index (Series 1) (January 2002 --
December 2014)

Source: J.P. Morgan, Bloomberg

JPMEDO represents the "long put leg" plus the "short call leg"

Note: The Index was launched on 9/17/2013; therefore any data used for the
index prior to that date is back-tested and does not represent actual
historical data. The hypothetical back-tested performance of the Index is
calculated on materially the same basis as the performance of the Index is now
calculated, but does not represent the actual historical performance of the
Index and has not been verified by an independent third party. Alternative
modelling techniques or assumptions that might prove to be more appropriate may
produce different hypothetical results that might differ significantly from the
hypothetical results presented here. In addition, back-tested, hypothetical
historical results have inherent limitations. These back-tested results are
achieved by means of a retroactive application of a back-tested model designed
with the benefit of hindsight.


 
 
 

 
 
 


Hypothetical Comparative Performance of the Index and the S&P 500([R]) Total
Return Index during the Worst Performing Months of the S&P 500([R]) Total
Return Index since 2002

#    SPTR   JPUSLEDO  Difference Month
--- ------- --------- ---------- ------
1   -16.79%    -6.94%    9.86%   Oct-08
--- ------- --------- ---------- ------
2   -10.87%    -6.32%    4.55%   Sep-02
--- ------- --------- ---------- ------
3   -10.65%    -6.14%    4.51%   Feb-09
--- ------- --------- ---------- ------
4   -8.91%     -5.15%    3.76%   Sep-08
--- ------- --------- ---------- ------
5   -8.43%     -8.06%    0.37%   Jun-08
--- ------- --------- ---------- ------
6   -8.43%     -3.98%    4.45%   Jan-09
--- ------- --------- ---------- ------
7   -7.99%     -6.17%    1.81%   May-10
--- ------- --------- ---------- ------
8   -7.80%     -2.94%    4.85%   Jul-02
--- ------- --------- ---------- ------
9   -7.18%     -8.02%   -0.85%   Nov-08
--- ------- --------- ---------- ------
10  -7.12%     -5.38%    1.74%   Jun-02
--- ------- --------- ---------- ------
11  -7.03%     -1.89%    5.14%   Sep-11
--- ------- --------- ---------- ------
12  -6.06%     -5.87%    0.19%   Apr-02
--- ------- --------- ---------- ------
13  -6.01%     -5.76%    0.25%   May-12
--- ------- --------- ---------- ------
14  -6.00%     -6.16%   -0.17%   Jan-08
--- ------- --------- ---------- ------
15  -5.87%     -4.48%    1.40%   Dec-02
--- ------- --------- ---------- ------
16  -5.43%     -5.49%   -0.06%   Aug-11
--- ------- --------- ---------- ------
17  -5.23%     -3.80%    1.43%   Jun-10
--- ------- --------- ---------- ------
18  -4.51%     -3.54%    0.98%   Aug-10
--- ------- --------- ---------- ------
19  -4.18%     -3.35%    0.83%   Nov-07
--- ------- --------- ---------- ------
20  -3.60%     -3.17%    0.42%   Jan-10


Source: J.P. Morgan, Bloomberg

Note: The Index was launched on 9/17/2013; therefore any data used for the
Index prior to that date is back-tested and does not represent actual
historical data. The hypothetical back-tested performance of the Index is
calculated on materially the same basis as the performance of the Index is now
calculated, but does not represent the actual historical performance of the
Index and has not been verified by an independent third party. Alternative
modelling techniques or assumptions that might prove to be more appropriate may
produce different hypothetical results that might differ significantly from the
hypothetical results presented here. In addition, back-tested, hypothetical
historical results have inherent limitations. These back-tested results are
achieved by means of a retroactive application of a back-tested model designed
with the benefit of hindsight. The comparison of the hypothetical or historical
performance of the Index with the historical performance of the S&P 500([R])
Total Return Index shown is for information purposes only. No guarantee can be
given that the Index will outperform the S&P 500([R]) Total Return Index or
will not underperform the S&P 500([R]) Total Return Index in the future.


 
 
 

 
 
 


Description of the Long Put Leg:

The long put leg of the Index's collar strategy consists of three synthetic
rolling long put positions (with each representing a third of the total
notional amount). Each position references a SPX put option with 11-month
expiry and a strike price of 80% of the level of SPX at the time of the
synthetic purchase of the relevant put option. The put option synthetically
purchased at each rebalancing of the Index's synthetic put position is the one
with a strike price that is the closest to but at or below 80% of the level of
SXP on the day before that rebalancing. If, at any rebalancing, there is no put
option contract available that has the right strike price, then no replacement
contract will be selected at that rebalancing and the Index will reference less
than three put option contracts for the next 9 months.

The put options are synthetically purchased when they have an 11-month expiry,
and rolled into new contracts 2 months before their expiry. Rolling the put
options shortly before their expiration mitigates the negative carry resulting
from the significant decrease in option value that typically happens during the
last 2 months of a long-dated put option contract such as the put options
referenced by the Index. The rolling of the Index's three put positions is
staggered, occurring at the quarterly expiries of SPX put options in March,
June, September and December, so that the Index completes the rolling of all
its three put positions every 9 months, which is designed to maximize option
liquidity. Rolling the put options on a quarterly basis mitigates the risk of
timing mismatch (in the case of a European put option) between the remaining
time-to-expiry (i.e., when the put can be exercised) and strike price of the
put on the one hand and market conditions on the other.

When synthetically purchased, the strike price of the put option is at or below
80% of the then current level of SPX. Consequently, the protection embedded
into the Index is generally most effective in tail risk events (i.e., during
time of a sharp drop in SPX). The chart below shows the 20 worst performance
months of the S&P 500([R]) Total Return Index since Jan 2002, and the
comparison with the Index.


 
 
 

 
 
 


Description of the Short Call Leg:

The short call leg is broken into two components:

[] a synthetic short call position; and [] a dynamic delta hedging feature.

The Index maintains a synthetic rolling short position (the first component) in
out-of-the-money call options of 1-month expiry. The call option contracts
referenced by the synthetic short call position are selected based on strike
price determined by reference to market expectation of the volatility of SPX
(as represented by the level of VIX). The higher the expected volatility is,
the higher is the strike price of the call option synthetically sold by the
Index. The call option synthetically sold at each rebalancing of the Index's
synthetic call position is the one with a strike price that is the closest to
the applicable percentage strikes of the SPX level on the day before that
rebalancing. Each call option is referenced by the Index until its expiry and
then the Index's synthetic short call position is rolled into a new call option
contract with 1-month expiry. If, at any rebalancing, there is no call option
contract available that has the right strike price, then no call contract will
be selected at that rebalancing and the Index will not maintain a synthetic
short call position until the next rebalancing.

Call Strike Selection Based on Level of VIX

VIX Level       Percentage Strike
--------------- -----------------
VIX < = 20      103.00%
--------------- -----------------
20 < VIX < = 25 104.00%
--------------- -----------------
25 < VIX < = 30 105.00%
--------------- -----------------
30 < VIX < = 35 106.00%
--------------- -----------------
35 < VIX < = 60 107.00%
--------------- -----------------
60 < VIX        108.00%

The second component of the short call leg is the dynamic delta hedge exposure.
The dynamic delta hedge is designed to mitigate the impact of the cap
effectively imposed by the short call position on the Index's long exposure to
SPTR. (See above: Delta Hedging Short Call Options to Retain Upside)

The delta hedging mechanism is activated if either one of the below conditions
is met:

[] the closing level of VIX is below its 6-month moving average, or [] the
closing level of VIX is below its 5-year  moving average.

If the closing level of VIX is below its 6-month moving average, it generally
suggests a rising US equity market or recovering market in which investors are
likely to benefit from uncapped long equity exposures.

If the closing level of VIX is below its 5-year moving average, it is generally
a sign that the US equity market is in a low volatility environment in which
the risk/return profile of capping upside exposure may not be attractive
enough.

The delta hedge will be implemented gradually, i.e., when the closing level of
VIX decreases to less than 100% of its 6-month moving average or its 5-year
moving average, the delta hedge will


 
 
 

 
 
 


be activated; when the closing level of VIX decreases to less than 80% of its
6-month moving average or its 5-year moving average, the delta hedge will be
fully implemented.

However, If the closing level of VIX is above its 6-month moving average and
its 5-year moving average, then the delta hedge will not be implemented even if
the Index is maintaining its synthetic short call position at that time.

Example of Dynamic Delta Hedging

The dynamic delta hedge of the Index's short call position is started if VIX is
below either its 6-month or 5-year moving averages and is fully implemented
once VIX is below 80% of either of its two moving averages.

Suppose:

[] 5-year moving average of VIX is at 15 [] 6-month  moving average of VIX is
at 20

The dynamic delta hedge is started as soon as VIX is below 20, and will be
fully implemented when VIX is below 16 (80%[]20).

If:

[] VIX is at 19, the dynamic delta hedge will be implemented at 25% [] VIX is
at 18, the dynamic delta hedge will be implemented at 50% [] VIX is at 17, the
dynamic delta hedge will be implemented at 75%
[] VIX is at 16 and lower, the dynamic delta hedge will be implemented at 100%


When the delta hedging feature is activated, the Index will implement, for that
day, an additional exposure to the S&P 500([R]) Index by synthetically
investing in SPX futures. This exposure is adjusted daily based on changes in
the delta of the call option contract reference by the Index and SPX.

Delta Hedging of the Short Call Leg

Source: J.P. Morgan, Bloomberg.

Note: The Index was launched on 9/17/2013; therefore any data used for the
index prior to that date is back-tested and does not represent actual
historical data. The hypothetical back-tested performance of the Index is
calculated on materially the same basis as the performance of the Index is now
calculated, but does not represent the actual historical performance of the
Index and has not been verified by an independent third party. Alternative
modelling techniques or assumptions that might prove to be more appropriate may
produce different hypothetical results that might differ significantly from the
hypothetical results presented here. In addition, back-tested, hypothetical
historical results have inherent limitations. These back-tested results are
achieved by means of a retroactive application of a back-tested model designed
with the benefit of hindsight.


 
 
 

 
 
 


Index Fees and Deductions:

The Index is subject to a total of three types of fees and deductions:

[] Daily index fee: on each day, the calculation of the Index reflects the
deduction of an adjustment factor of 0.75% per annum (the "Daily Index Fee");

[] Call deduction and put deduction: on a monthly or quarterly basis, as
applicable, when the Index's synthetic short call or long put exposure, as
applicable, is rolled into a new option contract on the S&P 500([R]) Index, a
call deduction or put deduction, as applicable, is subtracted in the
calculation of the Index, once with respect to the establishment of a new short
call position and twice (once in connection with the synthetic sale of the
soon-to-expire put option contract and once in connection with the synthetic
purchase of a replacement put option contract) with respect to the
establishment of a new long put position. The call deduction or put deduction
is calculated by multiplying the applicable volatility spread (which is between
0.30% and 3.00%) by the vega of the applicable option contract, subject to
certain minimum and maximum amounts. The applicable volatility spread depends
on the level of the CBOE Volatility Index (the "Volatility Index") on the
relevant date of determination. The call deduction or put deduction is designed
to approximate transaction costs of rolling the Index's synthetic short call or
long put positions on the S&P 500([R]) Index, including bid-ask spreads and
slippage costs that would be experienced by a professional investor seeking to
replicate the hypothetical portfolio contemplated by the Index's synthetic
short call and long put positions at prices that approximate the official
settlement prices (which are not generally tradable) of the relevant option
contracts. The slippage costs that are approximated in the call deduction or
put deduction are costs that arise from deviations between the actual official
settlement price of an applicable option contract and the prices at which a
hypothetical investor would expect to be able to execute trades in the market
when seeking to match the expected official settlement price of that option
contract. Unlike the Daily Index Fee, the call deduction and the put deduction
are not per annum percentage deductions; and

[] Delta deduction: on each day the delta hedge is implemented, 0.03% of any
increase or decrease in the Index's exposure to the futures contracts on the
S&P 500([R]) Index is deducted in the calculation of the Index. The delta
deduction reflects costs relating to adjustments to the Index's delta hedge of
its synthetic short call position. Unlike the Daily Index Fee, the delta
deduction is not a per annum deduction.


 
 
 

 
 
 


Risks associated with the J.P. Morgan U.S. Long Equity Dynamic Overlay 80 Index


We or our affiliates may have economic interests that are adverse to those of
the holders of the securities linked to the Index because we are the issuer of
the securities, our affiliate, JPMS plc, is the Index Sponsor and the Index
Calculation Agent and our affiliate, J.P. Morgan Securities LLC ("JPMS"), will
be the calculation agent for the securities (the "calculation agent") and an
agent of the offering of the securities.

Because determinations made by JPMS plc as the Index Sponsor and the Index
Calculation Agent and JPMS as the calculation agent may affect any amount
payable on the securities, potential conflicts of interest may exist between
JPMorgan Chase & Co., JPMS plc and JPMS, on the one hand, and you, as a holder
of the securities, on the other.

Under certain limited circumstances, the Index Sponsor and the Index
Calculation Agent have discretion in relation to the Index and are under no
obligation to consider your interests as holder of any securities linked to the
Index.

JPMS plc, one of our affiliates, acts as the Index Sponsor and the Index
Calculation Agent and is responsible for calculating and publishing the
official closing levels of the Index, maintaining the Index and developing the
guidelines and policies governing its composition and calculation. The rules
governing the Index may be amended at any time by JPMS plc, in its sole
discretion, and the rules also permit the use of discretion by JPMS plc in
relation to the Index in specific instances. Although JPMS plc will make all
determinations and take all action in relation to the Index in good faith, it
should be noted that such discretion could have an impact, positive or
negative, on the Index closing levels. JPMS plc is under no obligation to
consider your interests as a holder of any securities linked to the Index in
taking any actions that might affect the value of your securities.

The reported level of the Index will include the deduction of fees and costs.

One way in which the Index may differ from other indices is that its reported
levels include fees and deductions. As a result of these deductions, the value
of the Index will trail the value of a hypothetical identically constituted
synthetic portfolio that is not subject to these fees and deductions. The Index
is subject to the deduction of a total of three types of fees and costs:

[] Daily index fee: on each day, the calculation of the Index reflects the
deduction of an adjustment factor of 0.75%  per annum;

[] Call deduction and put deduction: on a monthly or quarterly basis, as
applicable, when the Index's synthetic short call or long put exposure, as
applicable, is rolled into a ([R]) new option contract on the S&P 500 Index, a
call deduction or put deduction, as applicable, is subtracted in the
calculation of the Index, once with respect to the establishment of a new short
call position and twice (once in connection with the synthetic sale of the
soon-to-expire    put option contract and once in connection with the synthetic
purchase of a replacement put option contract) with respect to the
establishment of a new long put position. The call deduction or put deduction
is calculated by multiplying the applicable volatility spread (which is between
0.30%  and 3.00%)  by the vega of the applicable option contract, subject to
certain minimum and maximum amounts. The applicable volatility spread depends
on the level of the CBOE
Volatility Index (the "Volatility Index") on the relevant date of
determination. The call deduction or put deduction is designed to approximate
transaction costs of rolling the ([R]) Index's synthetic short call or long put
positions on the S&P 500 Index, including bid- ask spreads and slippage costs
that would be experienced by a professional investor seeking to replicate the
hypothetical portfolio contemplated by the Index's synthetic short call and
long put positions at prices that approximate the official settlement prices
(which are not generally tradable) of the relevant option contracts. The
slippage costs that are


 
 
 

 
 
 


approximated in the call deduction or put deduction are costs that arise from
deviations between the actual official settlement price of an applicable option
contract and the prices at which a hypothetical investor would expect to be
able to execute trades in the market when seeking to match the expected
official settlement price of that option contract. Unlike the daily index fee,
the call deduction and the put deduction are not per annum percentage
deductions; and

[] Delta deduction: on each day, 0.03%  of any increase or decrease in the
Index's ([R]) exposure to the futures contracts on the S&P 500 Index is
deducted in the calculation of the Index. The delta deduction reflects costs
relating to adjustments to the Index's delta hedge of its synthetic short call
position. Unlike the daily index fee, the delta deduction is not a per annum
percentage deduction.

The Index may not be successful, and may not outperform any alternative
strategy that might be employed with respect to the S&P 500([R]) Index and the
option contracts and futures contracts underlying the Index.

The Index follows a synthetic rules-based proprietary strategy that operates on
the basis of predetermined rules. No assurance can be given that the investment
strategy on which the Index is based will be successful or that the Index will
outperform any alternative strategy that might be employed with respect to the
S&P 500([R]) Index and the option contracts and futures contracts underlying
the Index.

Securities that provide exposure to equity option contracts, equity futures
contracts and short equity positions, with each rebalanced based on the equity
volatility level, are not suitable for all investors. You should actively
manage your investment in the securities.

Securities that provide exposure to equity option contracts, equity futures
contracts and short equity positions, with each rebalanced based on the equity
volatility level, are not suitable for all investors. Because of the large and
sudden value movements associated with option and futures contracts, any
securities linked to the Index should be purchased only by sophisticated
investors who understand risks associated with investments linked to option
contracts, futures contracts, short positions and equity volatility and who
intend to monitor and manage their investments actively. You should consider
your investment horizon and objectives, financial resources and risk tolerance,
as well as any potential trading costs, when evaluating an investment in any
securities linked to the Index. Investors should regularly monitor their
investment any such securities to ensure that it remains consistent with their
investment objectives.

There may be significant fluctuations in the level of the Index, which could
affect the value of any securities linked to the Index.

The values of the synthetic positions in option contracts and futures contracts
underlying the Index can be volatile and move dramatically over short periods
of time. There can be no assurance that the relevant synthetic exposures will
not result in substantial negative returns. Positive returns on the Index may
therefore be reduced or eliminated entirely due to movements in market
parameters.

The Index comprises synthetic assets.

The exposure to the S&P 500([R]) Total Return Index, and option contracts and
futures contracts on the S&P 500([R]) Index provided by the Index is purely
synthetic and will exist solely in the records maintained by or on behalf of
the Index Calculation Agent. There is no actual portfolio of assets to which
any person is entitled or in which any person has any ownership interest.
Consequently, you will not have any claim against any of the option contracts
or futures contracts that the Index references.


 
 
 

 
 
 


The Index has a limited operating history and may perform in unanticipated
ways.

The Index has been calculated on a "live" basis since September 17, 2013 (the
"Live Date") and therefore has a limited operating history. Any back-testing or
similar analysis performed by any person with respect to the Index must be
considered illustrative only and may be based on estimates or assumptions not
used by the Index Calculation Agent when determining the level of the Index.
Past performance should not be considered indicative of future performance.

The synthetic collar strategy employed by the Index may not protect investors
from all losses.

There will be periods of time when the delta hedge is not implemented or fully
implemented, and as a result, investors in securities linked to the Index will
be deprived of potential gains, because, when the delta hedge is not
implemented at all, the Index's upside exposure to the S&P 500([R]) Total
Return Index is effectively capped at a level corresponding to the strike price
of the applicable call option, and when the delta hedge is only partially
implemented, the Index's upside exposure to the S&P 500([R]) Total Return Index
partially offset by the strike price of the applicable call option.
Furthermore, the Index's synthetic long put position, which is intended as a
hedge for the Index's long position in the S&P 500([R]) Total Return Index, is
itself not hedged. If the level of the S&P 500([R]) Index decreases, but not
below a level corresponding to the strike price of the applicable put option,
the Index will not be protected from the resulting losses.

Sudden market movements may leave the Index with the wrong combination of
position exposures, thus leading to investor losses.

During the time when the Index's synthetic short call position is delta-hedged,
the Index will be exposed to a total of four synthetic positions: a synthetic
long position in the S&P 500([R]) Total Return Index, a synthetic short call
position in the call option contracts on the S&P 500([R]) Index, a synthetic
long put position in the put option contracts on the S&P 500([R]) Index and a
synthetic long position in the futures contracts on the S&P 500([R]) Index. The
four positions are interrelated--the synthetic long put position is designed to
provide downside protection to the Index's synthetic long position in the S&P
500([R]) Total Return Index; the synthetic short call position has the effect
of limiting the Index's upside exposure to the S&P 500([R]) Total Return Index;
and the synthetic long position in the futures contracts on the S&P 500([R])
Index is designed to remove that limiting effect of the synthetic short call
position. However, if the market experiences a sudden movement, the Index may
be left with an unfavorable combination of positions.

The synthetic short call position maintained by the Index presents special
risks.

Combined with its synthetic long position in the S&P 500([R]) Total Return
Index, the Index's synthetic short position effectively caps the Index's upside
exposure to the S&P 500([R]) Total Return Index to a level corresponding to the
strike price of the synthetic short call position. While the Index incorporates
a delta hedge mechanism that is designed to mitigate losses from its synthetic
short call position, the delta hedge will be switched on and off, and gradually
implemented, all depending on the applicable level of VIX compared with its
historical moving averages. During the time the delta hedge is switched off or
is not fully implemented, the Index's synthetic short call position will
prevent the Index from benefiting, or benefitting fully, from any upside
movement of the S&P 500([R]) Total Return Index above the level corresponding
to the strike price of the call position.

The delta hedge may not be successful in serving its intended purposes.

The delta hedge will be switched on when the applicable VIX level is less than
100% of its 6-month or 5-year historical moving averages, and will be fully
implemented when the applicable VIX level is less than 80% of its 6-month or
5-year historical moving averages. The delta hedge, once implemented, is
designed to mitigate the impact of the cap on the Index's upside exposure


 
 
 

 
 
 


to the S&P 500([R]) Total Return Index effectively imposed by the Index's
synthetic short call position. During the time the delta hedge is switched off
or is not fully implemented, the Index's synthetic short call position will
prevent the Index from benefiting, or benefitting fully, from any upside
movement of the S&P 500([R]) Total Return Index above the level corresponding
to the strike price of the call position.

Other key risks

[] Daily rebalancing of the delta hedge may affect trading in the relevant
futures contracts.

[] Futures contracts involve significant risks.

The risks described above are not exhaustive. You should also review carefully
the "Risk Factors" sections in the related underlying supplement and product
supplement and the "Selected Risk Considerations" in the relevant term sheet or
pricing supplement.


 
 
 

 
 
 


Appendix

What is volatility?

Volatility is one way to measure the risk associated with trading in an asset.
It is intended to give an indication of the variability of the returns of the
asset. It is usually quoted in terms of a percentage number per year. The graph
below illustrates the hypothetical distribution of annual returns of an asset
with an estimated expected return of 15% and estimated volatility of 25%. This
example assumes that stock price returns follow a lognormal distribution.

Volatility is used in financial modelling to try to anticipate the distribution
of an asset's future returns on the basis of its expected return and estimated
volatility. The graph below describes the likelihood of the returns of an asset
based on its expected return and estimated volatility. For an expected mean
return of 15% and estimated volatility of 25%, there is a 68% likelihood that
the returns of the asset will be between --10% (i.e., the expected mean return
(15%) minus estimated volatility (25%)) and +40% (i.e., the expected mean
return (15%) plus estimated volatility (25%)). Volatility can refer either to a
statistical measure of historical variability of the returns of an asset (i.e.,
realized volatility), or an estimate of the variability of anticipated future
returns of an asset (i.e., implied volatility).

Hypothetical distribution of annual returns with estimated expected return of
15% and volatility of 25%

Source: J.P. Morgan


 
 
 

 
 
 


What is the volatility measure used by the Index?

The volatility measure used by the Index is the CBOE Volatility Index, which is
also known as VIX. VIX reflects the 30-calendar day implied volatility of the
S&P 500([R]) Index and is determined by reference to the prices of put and call
options on the S&P 500([R]) Index.

Historical Performance of VIX and S&P 500([R]) Index

Source: J.P. Morgan, Bloomberg

What is delta?

Delta is the ratio comparing the change in the price of an underlying asset to
the corresponding change in the price of a derivative of the underlying asset.
When the derivative is an option, it measures the rate of change of option
value in reaction to changes in the underlying asset's price.

Why is the Index's short call position delta-hedged?

A short call position will generate losses when the level or price of the
underlying asset increases above the strike price of the call option. As a
result, the seller of a call option is deemed to have a "directional view" on
the underlying asset.

However, if an investor combines a short call position with a long position in
the underlying asset equal to the delta of the applicable call option contract,
the long position in the underlying asset will partially offset the losses from
the short call position when the underlying asset increases above the strike
price of the call option. An investor can thus mitigate the risk of directional
exposure through offsetting long positions in the same underlying asset,
regardless of whether the level or price of the underlying asset increases
above the strike price of the call option. Combining a short call position in
an underlying asset with a long position in the same underlying asset equal to
the delta of the applicable call option contract is generally referred to as
delta-hedging the call position. To be effective, the position in the
underlying asset needs to be rebalanced as frequently as possible. The Index
rebalances its delta hedge exposure, when activated, at the close of each Index
calculation day. The Index's synthetic short call position is delta-hedged,
when activated, through synthetic long investments in futures contracts on the
S&P 500([R]) Index.

On each Index calculation day, the Index Calculation Agent determines the
notional amount of those futures contracts that would partially mitigate the
directional exposure created by the Index's short call position, using the
Black-Scholes model for the pricing of options and delta-hedging options. The
Black-Scholes model is a well-known option pricing model, widely used for
calculating the premium of a European-style option (i.e., an option that can
only be exercised at the end of its life). Although the assumptions used by the
Index as inputs into the model may be different from assumptions used by
dealers in the industry, any dealer in the industry using the same assumptions
as the Index does would calculate the same notional amount.