HOUSTON, June 30, 2015 /PRNewswire-iReach/ -- As an increasing number of shoppers turn to the internet for car-buying research and advice, some dealerships may feel like they've fallen by the wayside in terms of helping their customers find out more about the vehicles in stock. With so many online resources, many shoppers arrive at the dealership already sure of what vehicle they want, all the way down to the trim level and options packages. While this can be nice in some cases, many dealers have expert sales teams and years of experience that they'd like to be able to impart to their shoppers as they search for the right new model, and the dealership itself is becoming less likely to be the place where that happens.
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For savvy dealers who still want to be a part of their customers' experience during the research phase, providing its own set of online resources can be a way to stay in touch before the shoppers ever turn up in the showroom. Houston area dealership Archer Volkswagen is currently making headway here by offering a wide array of research tools on its website, www.vwarcher.com. The dealership helps shoppers calculate fuel savings from one model to the next, offers a blog with a variety of tips, tricks, and model-specific information, and also regularly conducts in-depth comparisons between its own models and the competition. Recent comparisons have included the 2015 Volkswagen Jetta vs 2015 Honda Civic, 2015 Volskwagen Passat vs 2015 Toyota Camry, and 2015 Volkswagen Tiguan vs 2015 Nissan Rogue. These comparisons show the way in which new Volkswagen models – TDI Clean Diesel options in particular – offer something different to Houston area customers.
Those who would like to learn more about the new Volkswagen models available now may call the Archer Volkswagen sales team at 855-449-3532, visit the dealership online, or stop by in person at 10400 Southwest Freeway in Houston.
Media Contact: Jeremy Ortego, Archer Volkswagen, 855-449-3532, jeremyortego@archervw.com
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SOURCE Archer Volkswagen
