LOS ANGELES, Jan. 26, 2012 /PRNewswire/ -- True 2 Beauty, Inc., January 26, 2012 (Pinksheets: TRTB) (the "Company") (www.true2beautyinc.com), a leading distributor of female lifestyle ingestible products and health and beauty accessories in the United States, announced the sale of its Libigrow brand, in an attempt to focus the Company's efforts on female oriented products. The Company has sold the brand for a net purchase price of approximately $425,000 to a privately held company owned and managed by prior management of TRTB.
"This is the first step in moving TRTB away from products targeting men, allowing management to focus on developing brands for women," says Bill Bollander, acting CEO. "The growth of Libigrow had been stymied by Chinese counterfeit products, resulting in lower sales than anticipated and greater legal costs in stemming the flow of counterfeit merchandise. We are currently marketing the Libigirl and EZ Curler brands, as well as other items anticipated for release in the coming months."
The Company intends to meet the requirements for compliance as a fully reporting company in the next 60 days. As mentioned in a previous announcement, management is preparing a presentation for all shareholders in the coming weeks.
About True 2 Beauty, Inc.
True 2 Beauty, Inc. is a leading distributor of female lifestyle ingestible products and health & beauty accessories including pills, liquid products, and semi-durable goods in the United States. The True 2 Beauty line of current products includes Libigirl, EZ Curler Curling Roller.
More information on the Company and its line of products can be found at:
www.ezcurler.com
www.libigirl.com
www.true2beautyinc.com
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements .The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.
For further information, please contact:
Investor Relations:
Undiscovered Equities
K. McKnight
1-800-404-8982
www.undiscoveredequities.com
Links:
www.true2beautyinc.com
www.ezcurler.com
www.libigirl.com
SOURCE True 2 Beauty, Inc.
