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Whole Foods Market® named 'the leading national retailer' in personal care products
Campaign for Safe Cosmetics praises company's Premium Body Care™ and organic labeling guidelines

AUSTIN, Texas, Dec. 11, 2012 /PRNewswire/ -- Whole Foods Market has been named the highest ranked retailer for personal care product safety in the Campaign for Safe Cosmetics' Retailer Report.

In the report released today, the company is commended for implementing "a rigorous and transparent approach to screening the personal care products it sells."

"We are proud and thrilled to be mentioned in the Campaign for Safe Cosmetics' Retailer Report in such high esteem," said Jeremiah McElwee, executive Whole Body coordinator. "This validates both our team's hard work and that of the wonderful supplier partners we work with to deliver the absolute highest quality natural and organic body care products to our customers."

The Retailer Report goes on to say that "no other national retailer comes close to rivaling Whole Foods Market's leadership in the realm of safer personal care products."

Whole Foods Market announced its Premium Body Care standards in March 2008, which was the first private standard for personal care products created by a major retailer in the United States. The company now offers more than 3,800 personal care products that meet these rigorous standards.

In September 2012, the company announced that all organic personal care products in its U.S. stores are third-party certified, making Whole Foods Market the first national retailer to mandate certification for all organic personal care products on its shelves.

"Believe it or not, there are no federal laws that regulate how the word 'organic' can be used on personal care products," McElwee said. "Our shoppers don't expect the meaning of organic to change between store aisles and neither do we."

For more information on Whole Foods Market's body care standards, visit:

http://www.wholefoodsmarket.com/department/article/premium-body-care-standards

http://media.wholefoodsmarket.com/press/organic-labeling-guidelines

Contact: Emily Wright, Whole Foods Market
(512) 542-3725, emily.wright@wholefoods.com

SOURCE Whole Foods Market

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