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LeapFrog's #1 Children's Learning Tablets And Educational Software Dominate The Top 10 Toys Of 2012

EMERYVILLE, Calif., Jan. 16, 2013 /PRNewswire/ -- According to The NPD Group's Retail Tracking Service report, LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment for children, topped the 10 best-selling toys list in 2012 with its award-winning learning solutions. LeapFrog's #1 kid's tablets, the LeapPad Explorer and the LeapPad2, the popular LeapPad2 bundles and the Leapster Explorer educational software were among the top 10 toys sold in the U.S. In fact, LeapFrog had three of the top five sellers in the entire toy industry for 2012.

"We are thrilled that an educational entertainment company can have more products in the top 10 selling toys than any other company in the industry," said John Barbour, chief executive officer at LeapFrog. "Throughout the last 17 years, LeapFrog's learning solutions have consistently been recognized as world-class by parents, educators and industry experts. As the leader in educational entertainment, having four of our products in the top 10, and three in the top five, is a testament to our ongoing dedication and passion for making fun and engaging educational products that kids and parents love."

LeapFrog ranked as follows (in dollars)*:

  • Leapster Explorer Licensed Software Asst (#1)
  • LeapPad Explorer System Green (#3)
  • LeapPad2 Tablet System Green (#4)
  • LeapPad2 Special Hardware Plus Bundle Asst (#9)

*Source: The NPD Group / Retail Tracking Service

LeapPad Explorer (MSRP $79.99, for children ages 3-9), LeapPad2 (MSRP $99.99, for children ages 3-9) and the Leapster Explorer educational software (downloadable apps are MSRP $5.00 and up and game cartridges are MSRP $24.99, for children ages 3-9) are currently available at major retail locations and at

For more information visit

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys.  The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success.  LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms.  LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at  

TM & © 2013 LeapFrog Enterprises, Inc. All rights reserved.


Monica Ma

LeapFrog PR


Kathryn Green

LeapFrog PR


SOURCE LeapFrog Enterprises, Inc.

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