NEW YORK, March 25, 2014 /PRNewswire/ -- The New York Rangers and Caesars Interactive Entertainment (CIE) today announced a new marketing partnership making WSOP.com – one of the leading online gaming portals in New Jersey – the exclusive online gaming partner of the Rangers.
In addition, for Knicks fans in New Jersey, CaesarsCasino.com is offering a special "Jersey" promotion where entering "KNICKS" as the bonus code gives them a chance to win an authentic jersey.
A key element of the partnership is the "WSOP.com Rangers Homecoming Sweepstakes," which offers fans the chance to have a Rangers alumnus visit their home to watch the last regular season game. In addition, special offers, co-branded communication and engaging viewing parties will be developed for Rangers fans who reside in the Garden State. Game experiences like pregame penalty box access, plus tickets on the new Chase Bridges at MSG are all part of the partnership and will be offered to fans as part of several unique and exciting online promotions at WSOP.com.
"We look forward to being part of the stretch run and educating tri-state area Rangers fans on this exciting new offering available to both residents and visitors in New Jersey," said CIE Vice President of Marketing and Brand Michael Staskin. "We will show Rangers and Knicks fans just how easy it is to score from home on WSOP.com and CaesarsCasino.com."
From March 23 to April 5, consumers can enter the "WSOP.com Rangers Homecoming Sweepstakes" that includes opportunities to win game tickets, autographed memorabilia and VIP experiences. Four lucky grand prize winners will have a Rangers alumni visit their home to watch the last game of the regular season.
"We are excited to have the Rangers partner with this brand new category and industry leader WSOP.com to provide our passionate and loyal fans the opportunity to win some very unique experiences and prizes," said Dave Howard, president, MSG Sports.
To bring the message about the new online gaming opportunity home for those within New Jersey borders, the Rangers and WSOP.com plan to host a viewing party in Hoboken for the March 26 game against the Philadelphia Flyers. Fans can come out and support the Rangers in a fun, festive atmosphere alongside Rangers alumni as the team makes a push for the playoffs.
As part of this partnership, CIE's online gaming websites will also have a presence at home games, including branding on the center-hung scoreboard GardenVision and LED ribbon boards, as well as database marketing opportunities and website advertising. CIE is a subsidiary of Caesars Acquisition Company (Nasdaq: CACQ) and Caesars Growth Partners, LLC.
New Jersey recently became the third state in the country to offer legal, licensed and regulated online casino games. Both visitors and residents of New Jersey are eligible to play within its borders, as long as they are of legal age – 21 – and pass responsible gaming screenings. CaesarsCasino.com is the online entertainment home of the Caesars brand, offering slots, blackjack, roulette, video poker and baccarat with offerings priced as low as one cent. WSOP.com is the online home of the famed World Series of Poker (WSOP), offering poker players of all levels the opportunity to hit the virtual felt to play Texas Hold'em and other popular poker variants for wide-ranging stakes that begin as low as 1¢/2¢.
About Caesars Interactive Entertainment
CIE is one of the world's leading interactive social and mobile casino-themed game providers. CIE owns the World Series of Poker ("WSOP") in addition to multiple mobile and social game titles under its Playtika subsidiary, including Slotomania, Caesars Casino, Bingo Blitz and World Series of Poker. In addition, CIE operates real money online gaming in Nevada under the WSOP.com brand, and in New Jersey under the CaesarsCasino.com, HarrahsCasino.com and WSOP.com brands, and licenses its brands in other foreign legal real money online gaming jurisdictions, including the United Kingdom, France and Italy. CIE, a subsidiary of Caesars Growth Partners, LLC ("CGP"), which is a joint venture between Caesars Acquisition Company ("CAC") and Caesars Entertainment Corporation ("Caesars Entertainment"), the world's most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company, was formed by Caesars Entertainment in May 2009 to take the diverse brands in the Caesars portfolio and maximize their value in today's digital, online world. CIE's business partners are some of today's most successful global companies, including Apple, Facebook, Microsoft and Yahoo. CIE employs more than 500 full-time employees and has offices in four countries on three continents: at Caesars Palace in Las Vegas, Nevada, in Montreal, Canada and in Tel Aviv, Israel. It also houses development studios in California, Belarus, Romania and Ukraine.
About Our Affiliates
CGP is a casino asset and entertainment company focused on acquiring and developing a portfolio of high-growth operating assets and equity and debt investments in the gaming and interactive entertainment industry. Through its two businesses—Interactive Entertainment and Casino Properties and Developments—CGP will focus on acquiring or developing assets with strong value creation potential and leveraging interactive technology with well-known online and mobile game portfolio and leading brands. Assets include CIE, Planet Hollywood (located in Las Vegas, Nevada), and Horseshoe Baltimore (currently being developed by a joint venture). Through its relationship with Caesars Entertainment, CGP has the ability to access Caesars Entertainment's proven management expertise, brand equity, Total Rewards loyalty program and structural synergies. For more information, please visit www.caesarsacquisitioncompany.com
CAC was formed to make an equity investment in CGP, a joint venture between CAC and Caesars Entertainment. CAC is the managing member and sole holder of all of CGP's outstanding voting units.
Caesars Entertainment Corporation is the world's most diversified casino-entertainment company. Since its beginning in Reno, Nevada, 75 years ago, Caesars has grown through development of new resorts, expansions and acquisitions and now operates casinos on four continents. The company's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. Caesars also owns the London Clubs International family of casinos. Caesars is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. We are committed to environmental sustainability and energy conservation and recognize the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com.
About The Madison Square Garden Company
The Madison Square Garden Company is a fully-integrated sports, media and entertainment business. The Company is comprised of three business segments: MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned to work together to drive the Company's overall business, which is built on a foundation of iconic venues and compelling content that the company creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports owns and operates the following sports franchises: the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Connecticut Whale (AHL). MSG Sports also features the presentation of a wide variety of live sporting events including professional boxing, college basketball, track and field and tennis. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from the Company's venues. MSG Media's television networks consist of regional sports networks, MSG Network and MSG+, collectively referred to as MSG Networks; and Fuse, a national television network dedicated to music. MSG Networks also include high-definition channels, MSG HD and MSG+ HD, and Fuse includes its high-definition channel, Fuse HD. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Radio City Rockettes. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in the Company's diverse collection of venues. These venues consist of Madison Square Garden, Radio City Music Hall, The Theater at Madison Square Garden, the Beacon Theatre, the Chicago Theatre, the Forum in Inglewood, CA, and the Wang Theatre in Boston, MA. More information is available at www.themadisonsquaregardencompany.com.
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SOURCE Caesars Acquisition Company
