CORAL SPRINGS, Florida, July 31, 2014 /PRNewswire/ --

Biometrics industry sees growth as companies compete to develop unique and innovative smart technologies; companies turn towards digital currency: NXT-ID, Inc. (OTCBB: NXTD), eBay Inc. (NASDAQ: EBAY), Amazon.com Inc. (NASDAQ: AMZN), Facebook Inc. (NASDAQ: FB), Google Inc. (NASDAQ: GOOG) and Microsoft Corporation (NASDAQ: MSFT)

NXT-ID, Inc., (NXTD: OTCQB) a biometric authentication company focused on the growing m-commerce market, announces a video featuring its next generation smart wallet, Wocket™ will air on American Airlines, in-flight entertainment for the months of October and November.  ExecTV and Travel & Lifestyle TV airs to both first class and business travellers featuring all the latest innovations and information that will affect their business, their travel and their lifestyle. The NXT-ID, Inc. segment will show them how the biometrically secure Wocket Wallet and Wocket card can replace all their credit cards in their wallet and prevent identity theft.  

The company also recently ran CNBC advertisements on Squawk Box and Fast Money Half Time addressing the same theme.

To read the full press release, please click here: http://www.fnmprofiles.com/profiles-nxtd.html

Gino Pereira, CEO of NXT-ID said, "Our ongoing marketing campaign to introduce Wocket as the smartest wallet consumers will own is being spread across a variety of platforms from TV, to radio, online, social media and now in-flight venues. Because Wocket is a product for both men and women of all ages that are concerned with identity theft, we have to address a large and varied audience."  Wocket™ is a smart wallet, the next evolution following the smart phone and smart watch. NXT-ID is introducing its innovative, patent-pending Wocket™ as the next natural step in the evolution of smart devices. Wocket™ is a next generation smart wallet designed to protect your identity and replace all the cards in your wallet, with no smart phone required. The Wocket works anywhere credit cards are accepted and only works with your biometric stamp of approval.

According to reports, PayPal is putting eBay Inc. (NASDAQ: EBAY) on its back as it continues to see a high rate of success. In the second quarter, the mobile payment platform added over 4 million accounts, which ultimately led to a 29% growth in payment volume as compared to a year ago. This also set PayPal over 150 million accounts. To read the full report, please click here: http://www.forbes.com/sites/greatspeculations/2014/07/18/paypal-carries-ebays-weight-marketplaces-segment-will-bounce-back-soon/

Also in the digital currency sector, Amazon.com Inc. (NASDAQ: AMZN) recently released a smart wallet of its own, which comes in the form of an application available on the Apple Appstore and Google Play. However, users won't actually be able to make purchases using the app, but rather, will be able to store rewards and gift cards. To read the full story, please click here: http://mashable.com/2014/07/22/amazon-wallet-app/

Facebook Inc. (NASDAQ: FB) is turning more focus towards their new 'buy' button, which is designed to push customers to purchase products from business directly via Facebook. As this focus increases, Facebook is planning on stopping its selling of gift cards on its gifts page. To read the full story, please click here: http://www.smartcompany.com.au/technology/trends/43035-facebook-stops-selling-gifts-to-push-buy-button-for-businesses.html#

In the 'wearables' sector of the budding smart technology industry, two giants in Google Inc. (NASDAQ: GOOG) and Microsoft Corporation (NASDAQ: MSFT) are going head to head with their respective technologies, the Google Glass and Microsoft's smart headband. Google recently released Glass available to the public for a short amount of time and continues to make improvements as the technology gets closer and closer to widespread availability for the general public. To read the full report on these technologies, please click here: http://www.information-age.com/it-management/strategy-and-innovation/123458296/google-glass-vs-microsofts-smart-headband-battle-wearables

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