PORTLAND, Ore., Sept. 15, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced it expanded its partnership with Meredith Corporation's Local Media Group. The expansion includes Meredith TV stations in Atlanta (WGCL, CBS & WPCH, Peachtree TV), Hartford, Conn. (WFSB, CBS) and Nashville, Tenn. (WSMV, NBC).
These stations will utilize Rentrak's Advanced Demographics to sell inventory to national and local agencies and direct accounts. Meredith Local Media Group will also use Rentrak's single-source automotive and political segments to sell the true targets that their advertisers are trying to reach.
"We are glad to see our partnership with Rentrak expand," said Doug Lowe, executive vice president, Meredith Local Media Group. "Rentrak's Advanced Demographics for political and automotive will allow our stations to understand their audiences through the lens of our agency and advertiser partners and help them best reach their potential car buyers or voters through our high quality television stations. With the stability inherent in Rentrak's huge measurement footprint in each market, we look forward to reducing our makegood liabilities as well as making smarter programming and promotions decisions."
"Meredith was one of Rentrak's early partners and this latest group expansion is further evidence of the value our clients receive from Rentrak information and insights," said Rentrak's Executive Vice President of Local Television Steve Walsh.
About Meredith
Meredith Corporation (NYSE: MDP; www.meredith.com) has been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms – including broadcast television, print, digital, mobile, tablets and video – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith's Local Media Group includes 15 owned or operated television stations reaching 10 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 – including Atlanta, Phoenix and Portland – and 13 in Top 50 markets. Meredith's stations produce approximately 525 hours of local news and entertainment content each week, and operate leading local digital destinations. Additionally, Meredith Video Studios produces The Better Show, a syndicated daily lifestyle television program reaching 80 percent of U.S. TV households.
About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak
