NEW YORK, Feb. 11, 2015 /PRNewswire/ -- The Grade, a new iPhone® dating application released by Snap Interactive, Inc. ("SNAP" or the "Company") (OTCQB: STVI) that aims to create a female-friendly experience by expelling 'failing users', is excited to announce that during the week of February 6th, The Grade was a featured app in the U.S. Social Networking category on the Apple® App Store SM in addition to being included in the selective 'It's a Date!' and 'Love & Romance' collections.
Photo - http://photos.prnewswire.com/prnh/20150211/174935
SNAP's Chief Executive Officer Clifford Lerner commented, "We're excited that Apple has recognized The Grade as a featured application, selecting us as one of a few to highlight amongst many of the most popular dating apps. The timing could not be better with Valentine's Day approaching, when singles typically flock to dating apps to find Valentine's dates. We believe that this further validates the unique concept 'The Grade.'"
The Grade is the first dating application that holds users accountable for their behavior by using a proprietary algorithm that assigns letter grades to users ranging from "A+" to "F" based on profile quality, responsiveness, and message quality. Users with a grade of "D" or "F" receive a warning and instructions on how to improve their grade, while users who maintain an "F" grade are expelled.
The Grade attempts to address the needs of female daters by expelling 'failing' users who are offensive and hostile, and thus create a community of high-quality daters who are desirable, articulate and responsive. By expelling low-quality users who receive an "F" grade, The Grade enables users to have an enhanced experience by viewing potential matches without sifting through hundreds of undesirable, inappropriate, and unresponsive users.
Since its launch on November 10th, The Grade has received over 20,000 downloads and created over 25,000 matches on the app. The Grade is currently free and available to download here in the App Store on iTunes or by searching "The Grade Dating." More information about The Grade can be found at: http://www.thegradedating.com.
PR Contact:
Sarah Meyer
Snap@SpecOpsComm.Com
212-518-7721
IR Contact:
IR@snap-interactive.com
About The Grade
The Grade is the first dating application that holds users accountable for their behavior by using a proprietary algorithm that assigns letter grades to users ranging from "A+" to "F" based on profile quality, responsiveness, and message quality. Users with a grade of "D" or "F" receive a warning and instructions on how to improve their grade, while users who maintain an "F" grade are expelled. They do have the ability to "appeal" the decision by providing compelling reasons why they should be allowed back; however, re-entry is not guaranteed. By expelling low-quality users who receive an "F" grade, The Grade aims to create a community of high-quality users who are desirable, articulate and responsive.
About Snap Interactive, Inc.
Snap Interactive, Inc. develops, owns and operates dating applications for social networking websites and mobile platforms. The Grade is a mobile dating application catering to high quality singles. SNAP's flagship brand, AYI.com is a multi-platform online dating site with over one million active users. For more information, please visit http://www.snap-interactive.com/.
The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.
Facebook® is a registered trademark of Facebook Inc. Apple® and iPhone® are registered trademarks of Apple Inc. and App Store SM is a registered service mark of Apple Inc. Android® is a registered trademark of Google Inc. The Grade is a trademark and AYI.com® is a registered trademark of Snap Interactive, Inc.
Forward-Looking Statements:
This press release contains "forward-looking statements." Such statements may be preceded by the words "intends," "may," "will," "plans," "expects," "anticipates," "projects," "predicts," "estimates," "aims," "believes," "hopes," "potential" or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company's control, and cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with general economic, industry and market sector conditions; the Company's future growth and the ability to obtain additional financing to implement the Company's growth strategy; the ability to increase or recognize revenue, decrease expenses and increase the number of active subscribers, new subscription transactions or monthly active users; the ability to enter into new advertising agreements; the ability to diversify new user acquisition channels or improve the conversion of users to paid subscribers; the ability to anticipate and respond to changing user and industry trends and preferences; the intense competition in the online dating marketplace; the ability to release new applications or derive revenue from new applications; and circumstances that could disrupt the functioning of the Company's applications. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's filings with the Securities and Exchange Commission (SEC), including the Company's most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC's web site at http://www.sec.gov. The Company assumes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/the-grade-dating-app-is-featured-on-the-apple-app-store-300034641.html
SOURCE Snap Interactive, Inc.
