NEW YORK, July 29, 2015 /PRNewswire-iReach/ -- JMR Graphics, a renowned manufacturer and designer of commercial vinyl wraps in America, provides 3M bus wraps for companies ranging from small businesses to major corporations.
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According to JMR Graphics, bus advertising is one of the most effective branding techniques – especially for companies with a diverse customer base. In New York City, these ads can reach millions of drivers and pedestrians daily.
A bus is a versatile marketing tool with advertisement spaces on various parts of the interior and exterior. According to JMR Graphics, there are three considerations that will help you get the most out of a bus ad:
1. Location
What geographic areas would be most effective for your bus wrap? It may be easy for local businesses to answer this question, but the same is not true for national companies. In some industries, such as telecommunications, there is a dense consumer base in all cities. However, even these companies can target specific routes.
If your company has a limited budget and the public transportation system allows it, consider advertising only on certain bus routes. For example, a business that sells high-end watches may only want to wrap buses that pass near wealthy neighborhoods or commercial areas.
2. Creativity
If a company invests in a large, exterior bus wrap, then the graphics that appear on smaller vehicles will need to be modified. A bus's expansive size offers plenty of advertising space, and the graphics should incorporate basic marketing principles while still offering plenty of creativity.
No matter how large a vehicle wrap is, simplicity is still the key to converting viewers into customers. However, businesses can add a headline, extension or other elements for a more memorable impact.
3. Length of Campaign
What are the goals of your advertising campaign? Perhaps you want to promote a new product, or maybe you simply want to enhance brand awareness. Your goals will not only influence the type of bus wrap you purchase and its design, but they will also affect the length of time the wrap stays on the bus.
In most cases, the more expensive a wrap is, the longer the campaign should be. Depending on your goals and the cost of the advertisement space, this approach is likely to maximize the return on investment.
Keep in mind: It takes much longer to design, manufacture and install bus graphics than wraps for regular vehicles. This timeframe should be part of your marketing plan.
JMR Graphics is an award-winning Nationwide 3M Certified Manufacturer of Graphics with more than a quarter-century of experience. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short- and long-term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility, we inspire our clients by providing creatively designed, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.
Media Contact: Mike DeRicco, JMR Graphics, 1-800-378-6343, mike@jmrgraphics.com
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SOURCE JMR Graphics
