MOUNTAIN VIEW, Calif., Aug. 5, 2015 /PRNewswire/ -- Coupons.com Incorporated (NYSE: COUP), a leader in digital coupons, today reported financial results for the second quarter ended June 30, 2015.

Second Quarter 2015 Financial Results

• Total revenue increased to $55.9 million compared to $51.7 million a year ago.
• Revenue from media and advertising increased 14% compared to a year ago.
• Adjusted EBITDA was $4.6 million compared to $3.7 million a year ago.
• GAAP net loss for the second quarter 2015 was $9.3 million, which included $8.5 million in stock-based compensation expense and $2.1 million in change in fair value of contingent consideration expense related to our acquisition of Eckim. GAAP net loss in the second quarter of 2014 was $6.9 million, which included $6.7 million in stock-based compensation expense.
• Cash generated from operations was $6.9 million compared to $5.2 million in the same period last year.
• Total digital coupon transactions during the second quarter were 372 million compared to 384 million in second quarter 2014.

"We had another solid quarter as we continue to gain momentum in Retailer iQ, and across our platform with media, specialty retail and new products. We've also extended our network to now include a Club retailer, adding to the Grocery, Drug, Dollar and Mass retailers we already partner with," said Steven Boal, President and CEO of Coupons.com Incorporated. "Retailer iQ continued to perform well, with shopper adoption growing, and promotion campaigns demonstrating significant ROI as compared to traditional offline vehicles. We're also excited to have launched our data-driven, targeted digital offers as CPGs and retailers look for more efficient ways to reach shoppers and build brand loyalty."

Total revenue for the six months ended June 30, 2015 was $111.4 million, compared to $103.2 million for the comparable period in 2014. GAAP net loss for the six months ended June 30, 2015 was $13.3 million, which included $17.4 million in stock-based compensation expense and $1.7 million in change in fair value of contingent consideration expense related to our acquisition of Eckim. For comparison, GAAP net loss for six months ended June 30, 2014 was $20.9 million, which included $21.3 million in stock-based compensation expense. Adjusted EBITDA for the first six months of 2015 was $8.6 million, compared to $7.6 million for the first six months of last year.

Business Highlights

Continued momentum in Coupons.com Retailer iQ™ platform:

• Digital coupon transaction volumes through Retailer iQ increased almost 70% in the first half of 2015 as compared to the second half of 2014.
• Shopper engagement continued to build. On average, Retailer iQ monthly unique users clipped an average of 12 coupons, with the top 20% of users clipping an average of 46 coupons per month. The number of registered shoppers on the platform increased approximately 70% in the first half of 2015 from the level as of year end 2014.
• Retailers are directly benefiting from the robust personalization and targeting engine, as shoppers engaged on programs powered by Retailer iQ showed average comparative sales increase of approximately 25%.
• Targeted digital offers are now available nationally across the network, and continue to demonstrate the competitive strength of Retailer iQ. The platform now has significant reach with access to more than 12 million households for targeted digital offers to drive sales for CPG brands and retailers.

Growth in media:

• Our media and advertising business grew 14% year over year, as CPGs and other advertisers develop a more integrated approach between promotions and media.
• In the second quarter, we expanded our media solutions to include targeted media through Retailer iQ. Using retailer shopper data, we're beginning to serve targeted media across retailers' digital properties. With insight into point of sale data and shopper behavior, we are able to measure direct ROI from shopper response and in-store sales.

"We are pleased with our performance in the second quarter.  Momentum continues to build, as we expand our network and drive shopper adoption through Retailer iQ," said Mir Aamir, CFO and COO. "The large growth opportunity in digital paperless coupons is supported by strong results from our retail partners who are currently live on the platform. Looking to the rest of the year, we have seen some modest delays from a few retailers of their Retailer iQ roll out, and we are therefore lowering our full year guidance to reflect these delays. However, we do expect to continue to benefit from operating expense leverage, reflecting growth in Adjusted EBITDA."

Executive Management Updates

Today, the Company also announced updates to the Executive management team. Mir Aamir, current CFO and COO, is being promoted to President and COO, enabling him to focus full time on strategy and operations. He will continue to report to Steven Boal. The Company expects to name a new CFO soon, at which point the promotion will be effective. In the interim, Mr. Aamir will continue to serve as CFO until a new CFO is named.

Business Outlook  

As of today, Coupons.com is providing the following outlook for full year 2015.

For the full year of 2015, total revenue is expected to be in the range of $255 million to $270 million. Adjusted EBITDA for the full year of 2015 is expected to be in the range of $30 million to $40 million.

Conference Call Information

Coupons.com will host a conference call and live webcast to discuss the Company's financial results and business outlook today at 5:00 p.m. EDT / 2:00 p.m. PDT. Questions that investors would like to see asked during the call should be sent to ir@couponsinc.com.

To access the call, please dial (877) 201-0168, or outside the U.S. (647) 788-4901, with Conference ID#77960184 at least five minutes prior to the 2:00 p.m. PDT start time. The live webcast will be available at http://investors.coupons.com under the Events and Presentations menu. A replay of the webcast will be available on the website following the conference call.

Use of Non-GAAP Financial Measures

Coupons.com has presented Adjusted EBITDA, a non-GAAP financial measure, in this press release because it is a key measure used by our management and board of directors to understand and evaluate our core operating performance and trends, to prepare and approve its annual budget, to develop short and long-term operational plans, and to determine bonus payouts. In particular, the Company believes that the exclusion of the expenses eliminated in calculating Adjusted EBITDA can provide a useful measure for period-to-period comparisons of its core business. Additionally, Adjusted EBITDA is a key financial measure used by the compensation committee of the board of directors in connection with the determination of compensation for its executive officers. Accordingly, Coupons.com believes that Adjusted EBITDA provides useful information to investors and others in understanding and evaluating the Company's operating results in the same manner as our management and board of directors. Coupons.com defines Adjusted EBITDA as net loss adjusted for interest expense, other income (expense) – net, provision for (benefit from) income taxes, depreciation and amortization, stock-based compensation, gain on sale of right to use web domain, and change in fair value of contingent consideration.

Coupons.com's use of Adjusted EBITDA has limitations as an analytical tool, and should not be considered in isolation or as a substitute for analysis of the Company's financial results as reported under GAAP. Some of these limitations are:

• Although depreciation and amortization are non-cash expenses, the assets being depreciated and amortized may have to be replaced in the future, and Adjusted EBITDA does not reflect capital expenditure requirements for such replacements or for new capital expenditure requirements;
• Adjusted EBITDA does not reflect: (i) changes in, or cash requirements for, working capital needs; (ii) the potentially dilutive impact of stock-based compensation; (iii) tax payments that may represent a reduction in cash available to Coupons.com; (iv) the effects of interest expense, other income (expense) – net, income taxes, depreciation and amortization, stock-based compensation and change in fair value of contingent consideration, and gain on sale of a right to use a web domain name; and (v) other companies, including companies in its industry, may calculate Adjusted EBITDA or similarly titled measures differently, which reduces its usefulness as a comparative measure.

These non-GAAP financial measures are not intended to be considered in isolation from, as substitutes for, or as superior to, the corresponding financial measures prepared in accordance with GAAP.  Because of these and other limitations, Adjusted EBITDA should be considered along with other GAAP-based financial performance measures, including various cash flow metrics, net loss, and the Company's other GAAP financial results.

For a reconciliation of non-GAAP financial measures to the nearest comparable GAAP financial measures, see "Reconciliation of Net Loss to Adjusted EBITDA" included in this press release.

Forward-Looking Statements

This press release contains forward-looking statements based largely on Coupons.com's current expectations and projections about future events and financial trends affecting its business. Forward looking statements in this press release include Coupons.com's current expectations with respect to revenues and Adjusted EBITDA for the full year 2015, Coupons.com's expectations for the continued accelerating shift to the Coupons.com Retailer iQ digital platform, Coupons.com's expectations regarding implementing the Coupons.com Retailer iQ platform with other retailer partners, and increased operating leverage, and Coupons.com's expectations regarding future growth. Forward-looking statements should not be read as guarantees of future performance or results, and will not necessarily be accurate indications of the times at, or by, which such performance or results will be achieved. Forward-looking statements are based on information available to Coupons.com's management at the date of this press release and its management's good faith belief as of such date with respect to future events, and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements. Important factors that could cause such differences include, but are not limited to, Coupons.com's financial performance, including its revenues, margins, costs, expenditures, growth rates and operating expenses, and its ability to generate positive cash flow and become profitable; the amount and timing of digital promotions by CPGs, which are affected by budget cycles, economic conditions and other factors; the Company's ability to adapt to changing market conditions; the Company's ability to retain and expand its business with existing CPGs and retailers; the Company's ability to negotiate fee arrangements with CPGs and retailers; the Company's ability to maintain and expand the use by consumers of digital promotions on its platforms; the Company's ability to attract and retain third-party advertising agencies, performance marketing networks and other intermediaries; the Company's ability to effectively manage its growth; the effects of increased competition in the Company's markets and its ability to compete effectively; the Company's ability to effectively grow and train its sales team; the Company's ability to obtain new CPGs and retailers and to do so efficiently; the Company's ability to maintain, protect and enhance its brand and intellectual property; costs associated with defending intellectual property infringement, securities litigation and other claims; the Company's ability to successfully enter new markets; the Company's ability to develop and launch new services and features; the Company's ability to attract and retain qualified employees and key personnel; the Company's ability to successfully integrate acquired companies into its business and other factors identified in Coupons.com's filings with the Securities and Exchange Commission (the "SEC"), including its quarterly report on Form 10-Q filed with the SEC on May 14, 2015. Additional information will also be set forth in Coupons.com's future quarterly reports on Form 10-Q, annual reports on Form 10-K and other filings that the Company makes with the SEC.  Coupons.com disclaims any obligation to update information contained in these forward-looking statements whether as a result of new information, future events, or otherwise.

About Coupons.com Incorporated 

Coupons.com Incorporated (NYSE: COUP) is a leading digital promotion and media platform that connects brands, retailers and consumers. We distribute digital coupons and media through a variety of products, including: digital printable coupons, digital paperless coupons, coupon codes, and card linked offers. We operate Coupons.com Retailer iQ™, a mobile-first, real-time digital coupon platform that connects directly into a retailer's point-of-sale system and provides targeting and analytics for manufacturers and retailers. We also power digital coupon initiatives in online marketing campaigns, including display and video advertising. Our distribution network includes our flagship site, Coupons.com, approximately 30,000 third-party publishers, as well as our mobile applications, Coupons.com, the Coupons.com App for the Apple Watch, Grocery iQ®, and those of our many partners. Clients include hundreds of consumer packaged goods companies, such as Clorox, Procter & Gamble, General Mills and Kellogg's, as well as top retailers like Albertsons-Safeway, CVS, Dollar General, Kroger, and Walgreens. Founded in 1998, Coupons.com is based in Mountain View, Calif., and is bringing the multi-billion dollar offline promotions industry into the digital world. Investors interested in learning more about the Company can visit http://www.coupons.com/corporate/ and follow us on Twitter at @couponsinc.

Logo - http://photos.prnewswire.com/prnh/20141016/152630LOGO

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/couponscom-incorporated-reports-second-quarter-2015-financial-results-300124348.html

SOURCE Coupons.com Incorporated