NEW YORK, Jan. 25, 2017 /PRNewswire/ -- McCann Worldgroup's success at the annual Midas Awards, saluting the World's Best Financial Advertising and Marketing Communications, was quantified in today's release of the 2016 Midas Report ranking Networks, Agencies and Brands. McCann Worldgroup was ranked as the Number One Network in the world. Mastercard, a McCann Worldgroup global client, was named the Number One Brand in the world. McCann Worldgroup agencies, FP7/DXB based in Dubai, and McCann in New York were named the Top Two Agencies in the world, with McCann London ranked in fourth place.
The ranking system is based on points earned for winning entries. McCann won a total of 98 awards, topped by the Grand Midas Award captured by FP7/DXB, the company's Middle Eastern network.
Work for the agency's Mastercard client likewise dominated the festival, with McCann XBC in New York, headquarters for the McCann Worldgroup's unit dedicated to the global Mastercard business, taking home the most awards for Mastercard, 7 Gold and 7 Silver statues. FP7/DXB and McCann London each won a total of 7 Gold/Silver medals for Mastercard work, with FP7/DXB winning an additional 8 Golds and 9 Silvers for Middle Eastern-based clients. McCann Singapore and McCann Canada took home a total of 6 medals.
"As a global marketing services network, McCann Worldgroup is privileged to work with many companies in the important financial services category," said Devika Bulchandani, Managing Director of McCann's NY agency. "Winning Midas's prestigious Network honor is a tribute to the shared commitment of these clients and our company in working together to create effective communications that connects with consumers across a wide range of platforms and channels."
Added Joyce King Thomas, Chief Creative Officer of McCann XBC, "We are thrilled to have Mastercard work from around the world recognized by the Midas Awards. And to have three offices in the top five is a testament to our great clients globally."
The recognition from Midas follows McCann Worldgroup's continuing creative honors including rising to #2 on the Advertising Age A-List, released on January 23, and in 2016 such honors as having the single-most awarded campaign at the Cannes Lions Festival with both U.S. and U.K. agencies ranking No. 1 in their respective countries; being named "Network of the Year" globally both at the London International Awards and Cresta show, in Europe at the Golden Drum Awards, and in Latin America at the three FIAP, El Ojo and El Sol regional awards; FP7 Dubai// McCann's recognition by the EFFIEs as the No. 1 most effective agency in the world; McCann Health's being named "Network of the Year" both at the 2016 Cannes Lions Health Festival and at the Global Awards; and Momentum and Weber Shandwick also receiving agency of the year and Advertising Age A-List honors.
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).
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SOURCE McCann Worldgroup
