NEW YORK, Aug. 11 /PRNewswire/ -- AMBER Ready Foundation announces press conference and adds Robin Thicke, Ciara and Sean Kingston to line-up.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090811/NY59959)

WHAT:

Press Conference for the National Launch of AMBER Ready Program & AMBER Ready Foundation Back-to-School Child Safety Community Forum

A major announcement will be made by The City Wide Council of Presidents of the New York City Housing Authorities' Residents.

Lunch will be served at the conclusion of the event.

WHEN:

Friday, August 14(th) at 11:30 a.m.

WHERE:

ABC Times Square Studios, 1500 Broadway @ 44(th) Street

WHY:

This fall, 50 million of America's children will return to school. By summer, 1 million of them will be classified as missing or abducted. Minorities, often the least informed about what do when children are abducted, equaled 65% of the total non-family abductions between the ages of 13-17, with African American children making up 42% of that group and Hispanics 23%. In New York State alone, more than 20,000 children under the age of 18 are reported missing every year.

In an effort to reduce this number and to quickly recover those that are classified as such, AMBER Ready, Inc. and the AMBER Ready Foundation will launch the nation's first wireless child protection service and community predator deterrent program. The program has been endorsed by the Federal Law Enforcement Officers Association (FLEOA) and National Organization of Black Law Enforcement Executives (NOBLE).

WHO:

Press conference speakers will include:

Kai D. Patterson

CEO, Chairman, President and Founder, AMBER Ready

Frank Del Vecchio

Senior Vice President,

AMBER Ready Inc.

Lucita Petro-Nixon

Mother of Abducted and Murdered Child, Chanel Petro-Nixon & Missing Child Activist

Reginald H. Bowman

President, City-Wide Council of Presidents,

New York City Housing Authority

Jon Adler

President

Federal Law Enforcement Officers Association

Confirmed Guest: Michelle Paige Paterson, First Lady of New York

The Governor, as well as other city, civic, and educational leaders have also been invited to attend.

Limited seating is open to the general public, but guests must RSVP prior to the event to arcpr@aol.com.

The conference will precede the AMBER Ready Back-to-School Weekend at ABC Times Square Studios, August 15-16, 2009. Hosted by Raven Symone, Doug E. Fresh and J.D. Williams (HBO's The Wire), weekend activities will feature evening performances by Robin Thicke, Ciara, Sean Kingston, Trey Songz, Day 26, Brothers to Bruthas, Toby Love and more. Daytime activities will include family fun, virtual games with celebrities and athletes, strolling entertainment, food and prizes. Families will also receive back-to-school safety tips and be able to enroll in the AMBER Ready program onsite. This event is produced by Studio9 Global.

Saturday & Sunday events will be simulcast on the Times Square Jumbo Tron. For schedule and ticket information, call 1-866-60-AMBER or visit www.amberready.com.

About AMBER Ready

The AMBER Ready Program is the (www.amberready.com) Nation's First Wireless Child Protection Service & Community Predator Deterrent Initiative, and a major technological advance in the effort to find missing or abducted children. Research has shown that missing or abducted children not recovered in the first four hours, likely never will be. The program enables parents and guardians to store their children's photo, description and other valuable information in a profile in their wireless multimedia phones. If the unfortunate situation ever occurs, an Amber Ready subscriber can immediately transfer information to their local law enforcement agency, media stations, airports, and the AMBER Alert network - saving valuable time. Kai D. Patterson is the president and founder of AMBER Ready, Inc. Families can enroll today and receive complementary VIP weekend event passes by calling 1-866-60-AMBER. Child Safety in the Palm of Your Hand. Are you AMBER Ready?

AMBER Ready is not AMBER ALERT, but is a tool used to enhance the issuance of an AMBER ALERT and to reduce the time for law enforcement agencies to disseminate an AMBER ALERT from hours to minutes.

SOURCE AMBER Ready Foundation