comScore, a web and mobile data measurement company, is teaming up with Buddy Media, a company that provides Facebook Page and social media management tools to brands. The strategic partnership basically aims to give brands and agencies better data measurement on social analytics.
Buddy Media is best known for its all-in-one social media management system to help create, manage and track social campaigns on Facebook. With regard to Facebook, the platform lets brand managers agencies create, manage and track Facebook pages in a variety of languages to drive and increase user and brand engagement.
Mutual clients using the Buddy Media social marketing suite and comScore Social measurement service will be able to better quantify the impact of their social media efforts, accessing in-depth data on reach/frequency, demographics, online behavior and benchmarking of competitive brands. As part of the partnership, the companies have agreed to integrate comScore data into the Buddy Media product suite and workflow.
The integration is a premium product, and current Buddy Media clients will continue to receive the company’s in-house analytics in the social marketing suite for free. But clearly, the comScore analytics could provide more in-depth information.
Buddy Media recently raised $54 million in new funding from GGV Capital, Institutional Venture Partners, Bay Partners and Insight Venture Partners. The company also just announced a pilot program with google to allow businesses and brands to manage their Google+ Pages using Buddy Media.