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Beat the Heat on the First Day of Summer with Newest Ben & Jerry’s Flavors

With new super-premium Greek Frozen Yogurt; a chocolate flavor that could be the best break-up ice cream ever; and Scoop Shops tuned up with custom special “Test Batch” flavors only available at their locations, Ben & Jerry’s feels properly prepared to beat the rising heat of summer with the addition of some fun and funky flavors to the classic Ben & Jerry’s line up.

Paving the way to the official start of the 2012 ice cream season with creamy goodness and legen-DAIRY chunks and swirls is Ben & Jerry’s new line of Greek Frozen Yogurts. Inspired by the popularity of thick and creamy Greek Yogurt, Ben & Jerry’s has rolled out its Greek Frozen Yogurt across the country. “It’s yogurt done the Ben & Jerry’s way, which results in a great tasting product first and foremost,” said Paul Szalkucki, Director of the company’s Research and Development team. “As things heat up around the country, this is the perfect refreshing treat with a whole lotta taste.”

The four new pint flavors of Greek Frozen Yogurt include:
Strawberry Shortcake: Strawberry Greek Frozen Yogurt with Shortbread Pieces
Raspberry Fudge Chunk: Raspberry Greek Frozen Yogurt with Fudge Chunks
Banana Peanut Butter: Banana Greek Frozen Yogurt with Peanut Butter Swirls
Blueberry Vanilla Graham: Blueberry & Vanilla Greek Frozen Yogurt with Graham Cracker Swirls

In addition to the new line, Ben & Jerry’s rolled out another ice cream flavor to please any choc-aholic named Chocolate Therapy. Chocolate Therapy, a Scoop Shop favorite of Ben & Jerry’s earned its way onto supermarket shelves across the country. “Chocolate Therapy has been heralded as one of the best Ben & Jerry’s chocolate flavors ever according to our Scoop Shop owners,” said Jostein Solheim – the ice cream maker’s CEO. “When I scooped this flavor to our fans on Free Cone Day, I noticed a distinctively different look in their eye, especially for people who are serious about getting their chocolate fix,” added Solheim.

In addition to the Greek Frozen Yogurts and Chocolate Therapy, Scoop Shops offer flavors only available in their stores like Coconut Seven Layer Bar, Chocolate Peanut Butter Swirl and rotating Test Batch flavors that you’ll have to discover on your pilgrimage to the closest store.

For more information on where to find your local Scoop Shop or your favorite flavor on shelf, visit www.benjerry.com.

About Ben & Jerry’s
Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH* on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee-led Ben & Jerry’s Foundation in 2011 totaled $1.98 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit www.benjerry.com.

* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated cows and untreated cows. Not all the suppliers of our other ingredients can promise that the milk they use comes from untreated cows.

Contacts:

Ben & Jerry’s
Sean Greenwood, 802-846-1500 x7701
Grand Poobah of PR
Sean.Greenwood@benjerry.com
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