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USATODAY.com Reports 12% Year-Over-Year Traffic Increase

Overall Page Views Increase 75%, Page Views per Person Up 55%

MCLEAN, Va., May 14 /PRNewswire/ -- USATODAY.com had more than 11.9 million unique visitors in the month of April, a 12% year-over-year increase, according to Nielsen Online's combined Home/Work panel. Overall page views to the site increased 75% year-over-year, with individual page views per person going up 55% in the same time period.

The Travel section of USATODAY.com had the largest audience growth in April with a 79% year-over-year increase to more than 1.5 million visitors. USA TODAY's story on the 10-year anniversary of the Columbine shootings, listing of 10 great places on Earth, coverage of the suspected Craigslist killer and look at the "pickled" baby mammoth were some of the most viewed topics in the month of April.

Internal data reveals page view increases to USATODAY.com were driven by an increase in users sharing and consuming content via social media tools like Twitter and Yahoo Buzz. Additionally, an enhancement to the USATODAY.com search function has improved the onsite search experience, elevating user engagement and driving traffic.

USA TODAY was founded in 1982 with a mission to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its flagship newspaper and popular Web site, USA TODAY engages the national conversation and connects readers online through social media applications. USA TODAY, the nation's top-selling newspaper with a total average daily circulation of 2.3 million, and USATODAY.com, an award-winning newspaper Web site which launched in 1995, reach a combined 5.5 million readers daily. The USA TODAY news and information brand also includes: USA TODAY Education, USA TODAY LIVE, USA TODAY Mobile, Open Air magazine and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

SOURCE USA TODAY

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