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Delaware North Teams Up with MICROS at Great American Ball Park

COLUMBIA, Md.  , June 18, 2012 /PRNewswire/ -- MICROS Systems, Inc. (NASDAQ:MCRS), a leading provider of information technology solutions for the hospitality and retail industries, is pleased to announce that it has expanded its partnership with Delaware North Companies Sportservice by implementing the MICROS 9700 Hospitality Management System (HMS) with Food & Beverage and Retail functionalities as its stadium management solution throughout Great American Ball Park, home to the Cincinnati Reds.  The point-of-sale installation at Great American Ballpark, located in downtown Cincinnati, Ohio, spans 28 concession stands, two restaurants, 65 suites, seven retail stores, including the Reds Team Shop, and mobile service for 42,271 seats. 

The complete solution implemented by MICROS includes Keyboard Workstation 270 (KW270) POS terminals used in fixed and portable concessions; Workstation 5A (WS5A) touchscreen terminals for use in fine-dining areas, suites and retail stores; Mobile MICROS with MC55A handheld devices for traditional in-seat ordering and MC55A handheld devices for use at the Reds Team Shop and Vivo PAY 4500m readers for Pay Pass and consumer-facing credit-card swiping.

To extend cost savings to the stadium, MICROS was also able to use existing components from the stadium's previous MICROS TangentPOS system.

Additional software implemented includes the MICROS 9700 HMS version 3.6 with perpetual inventory and vending solutions, the MICROS 9700 Suites Management module for managing the stadium's 65 suites, the MICROS iCare CRM and loyalty solution for Stored Value Ticketing and gift cards, and the business intelligence solution for enterprise reporting.

"The new MICROS solutions have been very well received by our team at Great American Ball Park and the fans that attend the stadium's events," said Kevin Quinlivan, Chief Information Officer at Delaware North Companies.  "We are excited about the Mobile MICROS solution being used in the Reds Team Shop, where we are using handheld terminals with Bluetooth printers to improve our operational processes.  Our associates can reduce long lines during peak periods by moving from behind the counter and out in front of the customers to ring transactions."

"Delaware North's choice to move forward with MICROS's latest solutions is a testament to our strong partnership, which we are thrilled to strengthen and expand with the installation at the Great American Ball Park," said Don DeMarinis, Vice President of Leisure and Entertainment at MICROS Systems, Inc. "The solutions which we have implemented have introduced new functionalities and unique service capabilities, allowing the ballpark to offer the best service possible to its fans."

About Delaware North Companies
Delaware North Companies is one of the largest and most admired privately held hospitality companies in the world. Founded and owned by the Jacobs family for nearly 100 years, it is a global leader in hospitality and food service. Its family of companies includes Delaware North Companies Parks & Resorts, Delaware North Companies Gaming & Entertainment, Delaware North Companies Travel Hospitality Services, Delaware North Companies Sportservice, Delaware North Companies International and Delaware North Companies Boston, owner of TD Garden. Delaware North Companies has revenue exceeding $2.6 billion annually and 55,000 associates serving half a billion customers in the United States, Canada, the United Kingdom, Australia and New Zealand. For more information, visit  

About MICROS Systems, Inc.
MICROS Systems, Inc. provides enterprise applications for the hospitality and retail industries worldwide. Over 330,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 180 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 26,000 hotels worldwide, as well as point-of-sale, loss prevention, and cross-channel functionality through its MICROS-Retail division for more than 100,000 retail stores worldwide. MICROS stock is traded through NASDAQ under the symbol MCRS.

For more information on MICROS and its advanced information technology solutions for the hospitality industry, please contact Louise Casamento, Vice President of Marketing at (443) 285-8144 or (866) 287-4736. You can also visit the MICROS website at or send an email to  Follow MICROS on Facebook, LinkedIn, YouTube, and the MICROS Blog.

The MICROS logo is a registered trademark of MICROS Systems, Inc.
All other product and brand names are the property of their respective owners.

Contact: Louise Casamento


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